WOO EUROPE FORUM NOVEMBER 2024
Europe Forum Content from Milan Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our Europe Forum in Milan. This represents a great resource for all Delegates and Members.
MEMBERS DOWNLOAD VIDEO AND SLIDES »Creative consultant Dino Burbidge explores the effective use of creative at WOO Milan Forum
Watch creative consultant Dino Burbidge explore Out of Home creativity and its effectiveness at the World Out of Home Organization's Europe Forum in Milan earlier this month. WATCH THE PRESENTATION
WATCH PRESENTATION »WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH!
Watch Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo present at the World Out of Home Organization's Europe forum in Milan. She explored how the proliferation of digital screens is transforming the OOH industry's creative options and impact. WATCH THE PRESENTATION
WATCH PRESENTATION »OPINIONS
Exploiting the Zeigarnik effect will make your ads more
There has been lots of debate this week about those Tesco billboards. You know, the ones that don’t say Tesco on them. Hence the debate. All you do see, in a new series of ads from BBH, are the five blue dashes that usually support the Tesco logo.
READ »2025: OOH Will Be Green, Technological, Influential And Measurable - Chico Preto
Next year, 2025, is proving to be a strategic year for OOH media in Brazil, and it is inspiring to see how the sector is evolving to adapt to the demands of an increasingly demanding public. With a calendar full of holidays and events, such as COP 30, there are many opportunities for brands to impact consumers at strategic points throughout the country, strengthening themselves as a green, technological and measurable media that influences purchases and behavior.
READ »Influencers on billboards? OOH yes, say brands
Billboards have long been reserved for blockbuster movies, luxury brands, and superstar endorsements, but the landscape is shifting. Brands are now spotlighting influencers—often the smaller, niche ones—in high-visibility outdoor campaigns. This isn’t just a trendy “why not?” move; it’s a smart adaptation to today’s marketing dynamics.
READ »OOH Industry Snapshot: AI-driven tools are streamlining processes
AI-driven tools are allowing us to run smoother campaigns and deliver better client results, says BackLite Media's James Harrison.
READ »What is OOH Advertising?
Out-of-home media (OOH) is a form of advertising that reaches consumers outside of their homes in the physical world. Formats in out-of-home advertising can range from the classic billboard to posters within a subway car and even the screens you see while charging electric vehicles. When a brand uses out-of-home media to reach consumers, it’s one message being conveyed to many people, within one area and simultaneously.
READ »DATA AND MEASUREMENT
Understanding (D)OOH metrics: How to measure the success of out-of-home advertising
Understanding the right metrics can make or break your strategy when managing any advertising campaign—and digital out-of-home (DOOH) is no different. Thanks to evolving out-of-home (OOH) measurement and attribution capabilities, successful DOOH advertising now goes beyond displaying an ad on a digital billboard; it’s about reaching the right audience at the right moment with measurable impact.
READ »Seize the Season: Brands Must Combine Audience & Proximity Targeting in Out of Home Campaigns to Drive Holiday Success
The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop this season, an increase of six million from last year, and the highest participation rate since 2019. In this significant shift, over 80% of retail sales are projected to take place in-person this year.
READ »DOmedia Completes Integration with UniLED to Ease OOH Content Delivery and Reporting
Over $2 billion per year of out-of-home buying executed through DOmedia can now be automatically tracked, monitored, and independently verified through the UniLIVE platform, resulting in amazing insight into out-of-home campaign performance.
READ »RETAIL MEDIA
Can Out of Home still thrive in the world of first-party data and precision targeting?
Clear Channel were proud sponsors of this year’s Retail Media Summit UK, where organisers SMG and The Path to Purchase Institute gathered thought-leaders and innovators at the forefront of retail media together to dissect the most talked about trends in Retail Media.
READ »In-Store Retail Media: A Case Study in Unlocking New Revenue Streams With Non-Endemic Brands
The retail landscape is changing. No longer are supermarkets simply places to buy groceries; they have the potential to evolve into powerful media platforms. Jumbo Supermarket, a leading grocery chain in the Netherlands, is at the forefront of this revolution, and its recent success story offers valuable lessons for the entire industry.
READ »PROGRAMMATIC AND AUTOMATION
A rallying cry for more creativity in programmatic DOOH
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
READ »Narrowing in on the Consumer Journey with Retargeting + Programmatic DOOH
In the dynamic landscape of digital advertising, programmatic digital out of home (DOOH) has emerged as a powerful tool for brands to engage consumers at multiple touchpoints throughout their journey. One of the standout capabilities of programmatic DOOH is its ability to seamlessly integrate with other channels and leverage sophisticated retargeting strategies, enhancing the relevance and reach of brand messages across locations and channels.
READ »JCDecaux Commences Programmatic OOH With Advanced Data Solutions In Nigeria
One of the many revelations from the innovative Mediareach OMD Red Room sessions at the ongoing National Advertising Conference at the Abuja Continental Hotel is that global OOH behemoth -JCDecaux has commenced the deployment of its Programmatic Out-Of-Home (OOH) in Nigeria, specifically in Lagos.
READ »COMPANY NEWS
Daktronics Brings Rings of Entertainment to Life for Dubai Mall
Daktronics has partnered with Emaar Malls and TAIT Towers to manufacture and install a five-ring display spectacular in Dubai Mall’s Fashion Catwalk Atrium to deliver an attention-grabbing video experience for shoppers. This video feature was delivered to the mall’s location in the United Arab Emirates early in 2024.
READ »OOH Industry Snapshot: Breaking through visual clutter
"Pairing with digital platforms amplifies exposure and drives higher ROI. Within the Multiply Group’s media vertical, our strength lies in offering diverse solutions that meet clients’ needs," says, Viola Outdoors, Ahmed Emam.
READ »Ocean Outdoor restructures senior leadership team
Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group. UK CEO Phil Hall has been given additional duties and is now Group chief commercial officer.
READ »Provantage - transformative journey in action
As a leading out-of-home media, marketing services, and business solutions company, Provantage has consistently remained committed to creating sustainable opportunities for all South Africans through its broad-based Black economic empowerment (B-BBEE) initiatives.
READ »CREATIVITY
3D, Anamorphic and Faux OOH
In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences.
LISTEN TO PODCAST »CAMPAIGNS
Taking OOH to New Heights!
In the latest drive to show the world how the Nissan Qashqai can elevate your everyday city journey, Nissan partnered with Grand Visual to go all-in on the immersive experience with the campaign ‘Elevate Your Urban Drive.’ And trust us, it’s not your average car commercial!
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
