World OOH News November 25th 2019

World OOH News November 25th 2019

Registration opens for World Out of Home Congress in Toronto

Registration is now open for the 2020 World Out of Home Congress to held at the Sheraton Centre hotel in Toronto from June 3-5.

This is the first World Out of Home Congress under the auspices of the rebranded World Out of Home Organization, formerly FEPE International. It is the first time Congress has returned to North America since 1998 when the FEPE Congress was held in Montreal.

2019’s FEPE International Congress in Dubai attracted a record 455 delegates from over 40 countries. Registration details for Toronto are here.

World Out of Home Organization President Tom Goddard says: “Our Organization is now a truly worldwide body, with new members including national and regional associations joining us.

“Canada and North America as a whole is a major factor in Out of Home, particularly as a centre for innovation. Toronto itself has been chosen as Google’s ‘smart city.’

“The 2020 World Out of Home Congress will major on the theme of innovation and the way it is helping to drive Out of Home to even greater heights in a rapidly changing marketing and media marketplace.

“We look forward to welcoming new and old friends to Toronto in June.” 


UK: Ocean Outdoor Strengthens Scandinavian Presence with AdCityMedia Offer

Premium out of home (OOH) media owner Ocean Outdoor Limited continues its acquisition trail in the Nordics with a recommended public offer to acquire all the outstanding shares in AdCityMedia AB (ACM), the Sweden-based OOH operator which is listed on the Nasdaq First North Growth Market.

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UK: Cennydd Roberts launches new digital out-of-home business

The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.

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UK: TfL ad revenues unscathed by junk food ban

Advertising revenues across the Transport for London (TfL) network have gone up £1m since the introduction of the junk food advertising ban, but one stakeholder says TfL could be missing out on millions.

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UK: How Led by Donkeys created the biggest Crowdfunder political campaign in UK history

Britain voted to leave the EU in June 2016. Since then the UK political system has been in turmoil. Like many others, four everyday blokes had a chat about it in the pub - but rather than just getting angry, this four decided to do something about it.

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Ireland: Classic OOH Formats Continue to Endure According to New Research

New research on bus advertising conducted by PML Group and IpsosMRBI points to the enduring power of Classic Out of Home formats to get noticed and to enhance brand saliency.

The Outdoor marketing agency surveyed 300 Dubliners added 16-54 to gauge perception and measure the effectiveness of external bus formats such as T-Sides and Supersides. There are approximately 800 bus T-Sides and slightly more Supersides available for advertising on the Dublin Bus fleet.

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Germany: Doctors demand ban on cigarette advertising in Germany

Germany is the only country in the European Union where cigarette advertising is still allowed. The country’s doctors this week have renewed calls for it to be finally banned completely.

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Russia: IKEA measures DOOH effectiveness with Russ Outdoor

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you accurately measure ROI or ROO? 

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USA: How many US out of home companies are there?

OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market.

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USA: LED Billboards Can Be Thoughtful Neighbors

In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions.  Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting. 

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USA: Vector Media Expands in California

Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit media and the creation of interactive brand experiences, today announced the addition of three key California markets– Santa Monica, Culver City and Contra Costa. This continued growth on the West Coast follows a recent renewal of Vector’s exclusive partnership with the MTA in Baltimore.

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USA: Firefly Unveils New 'Sunrise' Screen, The Most Advanced Media Display in Out-Of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market.

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Canada; How Canada's largest OOH media buying agency NOVUS Media gets repeat business from brands

NOVUS Media offers hyper-local, customized media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Debbie Drutz, President, NOVUS Canada, recently told Digital Signage Pulse about the agency and its extensive work in out-of-home. 


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Australia: oOh!media isn't a management buyout prospect

oOh!media rejected a media report claiming the out of home advertising group may be the subject of a management buyout. Founder and CEO Brendon Cook says “the article is without any basis in fact”.


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Australia: Val Morgan Upfronts: An Over 30s Digital Platform, Programmatic OOH & All The Major 2020 Movie Releases

B&T attended Val Morgan’s 2020 upfronts this morning and there were plenty of announcements out of the cinema, outdoor and digital operator. Here’s all the important info you need to know.

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Australia: Ooh! Media partners with the National Gallery of Australia on outdoor art event

For six weeks in 2020, images of works from more than 40 Australian women artists will be displayed across more than 1300 digital signs as part of a partnership between Ooh Media and the National Gallery of Australia.

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Nigeria: Moving Walls partners Nigeria's ICL to launch location intelligence platform in the region

Singapore-headquartered global advertising technology company Moving Walls has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising company in Nigeria, to launch the region’s first location intelligence powered planning and buying solution for offline media.

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Botswana; Primedia Outdoor captivates Botswana with a new LED

Primedia Outdoor has recently switched on a third roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation. This super-sized 5m x 10m LED is surrounded by various banks, car dealerships as well as fast food and retail outlets making it a key platform for brands to target commuters traveling in and around Mogoditshane.

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India: 'Madison OOH's Platinum Communications grew at 25% to 30% year-on-year from 2015 to 2018'

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward.

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