World OOH News November 3rd 2023

World OOH News November 3rd 2023


Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

Asia Pacific has the world's largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home Organization President Tom Goddard greeting a record-breaking 350 delegates at WOO's second Asia Forum in Bali this week. APAC is home to four of the world's biggest OOH markets.



Save the Date: World Out of Home Organization announces first in-person Africa Forum

The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. 


How the World Out of Home Organization can help drive the growth of OOH in Africa

The World Out of Home Organization is the global body for OOH media which brings all sectors of the industry together with the aim of increasing the medium’s market share from its current five per cent to ten per cent and beyond. The first in-person African Forum is scheduled for Cape Town from March 11-13 2024. This follows the virtual Africa Forum, which took place in February last year.



OAAA CEO Anna Bager on the pace of OOH Innovation

Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in  OOH (out-of-home) advertising. 


This OOH Idea Is Too Logical to Ignore

While attending last week’s surprisingly stimulating Advertising Week New York, a session titled “Cross Screen Engagement” featured three fellows I admire and consider to be friends. Rarely do we hit a trifecta on the same panel like Brian Rappaport from Quan, Bob Gruters of Loop Media, and my always chatty but brilliant pal Tim Rowe, host of OOH Insider. I sensed most of the room felt the same way I did.


Why some brands are embracing 'fake out-of-home'

This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad[s] ever.” Thing is, none of it actually happened.


'Integration of OOH with other channels is increasing'

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.



JCDecaux won't be carbon neutral anymore - here's why you shouldn't be either

There’s a big problem with carbon neutrality: We can’t neutralise our way out of the climate crisis. So JCDecaux is dropping the term, instead going all out for net-zero. Head of ESG Alexandra Heaven challenges advertisers to join them.



OHMSA Membership: Illuminating Pathways in the Out of Home Landscape

In the realm of Out of Home media ownership, the Out of Home Media Association of South Africa (OHMSA) has established itself as a cornerstone of advantages within this ever-evolving industry network. 



AdAsia 2023 Seoul closed successfully

Asia's largest advertising and digital marketing festival, AdAsia 2023 Seoul (Organizing Committee Chairman Nakhoe Kim), came to a successful conclusion on the 27th with a closing ceremony at COEX, Samsung-dong, Seoul, South Korea.


OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.



We've come soo far

They say that the best way to experience life is to travel and this year I have realised that the best way to gain the most knowledge about OOH is also to travel. Sitting in my motel room in Eugene Oregon, USA whilst I write this article, I have come to the realisation that whether in Prague, Lisbon or Eugene, OOH offers exactly the same unique properties around the world. Media Owners and advertisers alike are all out there trying to sell a product or service to whoever takes notice.


How to improve a DOOH campaign with Taggify's audience forecasting

Digital out-of-home advertising today is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign and, in this way, make the results more effective. In this article, we explain how, with this information, agencies and brands can increase the value of their digital out-of-home campaigns.



What is the Role of pDOOH in Multi-Channel Campaigns?

With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to understand the nuances of each channel and different measurement methodologies and it’s easy to see why adding new channels can be challenging. 


"We are just starting to see what is possible": Lemma's Ryan Pestano on curation and Programmatic DOOH across APAC

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven approach to OOH campaigns.



How Digital Out of Home's Creative 3D Activations Drive Attention among Younger Audiences

It’s long been said that data is the new oil (source: Clive Humby, 2006), but attention is a much scarcer resource. Attention, how to achieve it and how to maintain it, is an increasingly complex challenge for brands, in what has become an ever more complex media landscape.

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Grand Visual's Eye-Catching Work: Where Sports Partnerships and Creative Activation Meet

LBB speaks to Grand Visual’s Mariel Hernandez, US client director, and Georgia Hamp, senior client manager, about how brands can expand their sports partnerships through creative activation and the evolving possibilities of OOH and DOOH campaigns.



OMA - Best of Outdoor for October

The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. 



The tech-infused evolution of Out-of-Home advertising

Philip Matta, Group COO of W Group, talks about how technology has changed the Out-of-Home (OOH) landscape into Digital-Out-of-Home (DOOH) in the UAE.



Moving Walls Launches "Moving Hearts" to Connect Social Causes to OOH Media

Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organizations to last minute OOH media inventory in an automated manner.


Clear Channel Outdoor officially puts UK and Northern Europe up for sale

Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
The US-based outdoor company also said in its statement to investors after market close yesterday that it would start a strategic review of its Latin American Businesses including Mexico, Brazil, Chile and Peru.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.