WOO MEMBER WEBINAR
VIOOH's State of the Nation 2024 Research - WOO MEMBERS WEBINAR - Tuesday, October 22nd 1pm (UK) BST
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together. MEMBERS CAN REGISTER NOW
MEMBERS REGISTER HERE »WOO EUROPE FORUM NOVEMBER 2024
WOO Europe Forum: Moleskine's Anna Meneguzzo on from OOH to digital impact O-OH!
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6. She will explore how the proliferation of digital screens is transforming the OOH industry's creative options and impact.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
The launch of Eco Design Index, for measuring and evaluating the environmental performance of its street furniture, strengthens JCDecaux's eco-design approach
The Eco Design Index is a tool for measuring the environmental performance of JCDecaux products, marking a new milestone in the company's long-standing commitment to eco-design. It makes it possible to assess the main environmental impacts of products, and also to compare their eco-design performance within the same family.
Leap by Provantage: Transforming sustainability across Africa
Provantage, a leader in out-of-home media, marketing services, and business solutions, proudly announces the launch of Leap by Provantage – a bold, company-wide initiative dedicated to transforming sustainability across Africa’s business landscape.
READ »OPINIONS
OAAA - Why OOH is the Key Ingredient for Modern Marketing Success
OOH advertising has long been one of the most trusted and reliable mediums, consistently proving its effectiveness in reaching broad, diverse, and highly engaged audiences. It also excels as a media amplifier and plays an essential role in capturing attention in today’s increasingly fragmented landscape. OAAA President & CEO, Anna Bager will share highlights from a new study that shows why reallocating just a few percentage points to OOH is the recipe for success.
WATCH PRESENTATION »Out of Home's the powerhouse behind brand fame - and IKEA knows how to build better results
Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new customers after a campaign in five metro markets.
READ »The Future of DOOH with Tim Rowe on the Marketecture Podcast
This week we've got a special re-broadcast of this must-listen episode of the Marketecture Media podcast, where host Ari Paparo teams up with Eric Franchi and Tim Rowe,to explore the quickly evolving world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising.
LISTEN TO PODCAST »Can outdoor advertising be a social channel?
When it comes to advertising, social media dominates the conversation. But what exactly defines a social channel? And how can you stand out on a 16x7 cm screen, when everyone else is fighting for the same attention? In this blog, we challenge you to think outside the phone and consider how outdoor advertising plays into your social media strategy.
READ »AI and Digital OOH: What Are the Possibilities/Limitations
Imagine you’re driving home from the office, and you hear the news on the radio — gymnast Simone Biles has won her second individual all-around gold medal. You do a little fist pump for her (everyone loves a good comeback story), and then you notice a digital billboard on the road up ahead.
READ »Traditional vs. Digital Out-of-Home
At PJX Media, we’re pushing the boundaries of what’s possible and exploring new technologies. Tune in to this fully AI-generated podcast. Using Google Notebook LLM, we provided data on Traditional vs. Digital OOH, and the result is a dynamic conversation between two virtual hosts exploring the differences. It’s a glimpse into the possible future of media creation.
LISTEN TO PODCAST »DATA AND MEASUREMENT
AllUnite and Ramboll Announce Strategic Partnership for OOH Audience Management in Finland
AllUnite is excited to announce its new partnership with Ramboll Finland Oy, a renowned consultancy in smart mobility and infrastructure. This collaboration marks a significant milestone in enhancing Out-of-Home (OOH) audience measurement across Finland.
READ »Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation
A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics.
READ »QMS and Samba TV drive incremental reach for new advertisers
Outdoor media company QMS today released an update on the key categories, taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.
READ »The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success
Retail Media has become an indispensable channel for brands seeking to reach consumers at key decision-making moments. The rapid expansion of Retail Media Networks (RMNs), both online and in-store, reflects the growing significance of advertising within retail environments. However, despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards.
READ »Panel - The Post-Silo Planning Mix: DOOH In the Attention Stack
DOOH is part of a rush of new connected inventory and data inputs - RMNs, CTV, experiential and more. As brands look for that always-on, always-there play for attention, what role does a digitized, connected form of the oldest ad format play?
WATCH DISCUSSION »AWARDS
Ocean Outdoor's annual Digital Creative Competition's winning line up
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising.
READ »CREATIVITY
With 3D out of home possible at any scale, it's time to get creative
For several years, 3D digital out of home (DOOH) has offered a fantastic creative canvas for brands, capturing the attention of audiences and driving earned media as the public shares footage of jaw-dropping campaigns. Thanks to ongoing innovation in the sector, today, you are more likely to encounter 3D DOOH in your local shopping center or on the high street.
READ »MEMBER NEWS
Displayce and JCDecaux launch exclusively 'Airport Live Triggering'
Displayce unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates.
READ »Hypermedia launches digital booking platform for media spaces
Outdoor company Hypermedia, part of W Group, has announced the launch of its new digital platform, Pinned. The new platform will allow brands and agencies to compare, book, and pay for retail media spaces online.
READ »Viola Outdoor launches cutting-edge 3D enabled DOOH canvas in prestigious Abu Dhabi District
Viola Outdoor, part of Multiply Group’s Viola Communications LLC, the Abu Dhabi-based media communications solutions leader, has introduced its latest Digital Out-of-Home solution: a premium 3D enabled DOOH canvas.
READ »75Media unveils highest-impact site in London
Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts.
READ »Stonegate Pub Company: Optimizing Content and Revenue with Intelligent Scheduling
Stonegate Pub Company, the UK’s largest pub owner with over 850 locations, including well-known brands like Be At One, Slug & Lettuce, Popworld, and Walkabout, sought to transform its digital signage network into a powerful advertising platform. With a vision to connect with nearly 100 million annual guests in new and engaging ways, Stonegate partnered with LDSK and Alight Media to launch MiXR Media.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
