World OOH News October 6th 2023

World OOH News October 6th 2023


'How can the OOH Industry get the best performance from Audience Measurement providers?' PANEL ANNOUNCED FOR APAC FORUM

For our APAC Forum ‘23 we will be exploring best practice in commissioning OOH Audience measurement from the perspective of measurement suppliers – answering the question, ‘How can the OOH Industry get the best performance from Audience Measurement providers?' PANEL ANNOUNCED FOR APAC FORUM.



Sustainable LED digital screen hardware from Absen. Next Member Webinar on Tuesday October 10th at 1.00pm UK (BST) YOUR LAST CHANCE TO BOOK

Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. Absen, a  leading worldwide LED display solution provider has acknowledged and accepted the social responsibility that comes with this requirement.THIS IS YOUR LAST CHANCE TO BOOK



Navigating Out-of-Home Advertising with Rick Robinson

Most people interact with out-of-home advertising daily. From ads on the metro to billboards on the highway, brands are leaving their mark and getting their messages out wherever they can. Today, Rick Robinson of PJX Media is here to tell us why startups should take advantage of out-of-home advertising and when they should get started. 


Eric Newnham, Founder of Talon Outdoor, on the Value of Active Partnership

Eric Newnham is the founder of Talon Outdoor, an independent and innovative Out-of-Home (“OOH”) media agency. Talon focuses on delivering smarter, creative, technology-led, and integrated OOH advertising campaigns. Since launching in London in 2012, Talon has grown to employ over 200 staff with global offices in the United States, Germany, United Arab Emirates, Ireland, and Singapore. 


Why is OOH media stuck at 5% Market Share

To grow the out-of-home industry beyond its current 5% market share, it's essential to embrace change, invest in stronger data, and target new audiences with different budgets, challenging sacred assumptions along the way.

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PepsiCo's 3 considerations for digital out-of-home

PepsiCo’s approach to digital out-of-home advertising (DOOH) is rooted in regional connections, timeliness, and a deep understanding of its distinct brand audiences. “It's really easy to think about DOOH as just being billboards,” Megan Richardson, associate manager of global media innovation at PepsiCo, said at Programmatic I/O last week. 



How should media move faster on sustainability?

This summer, climate change-caused unseasonal weather events continued to devastate huge areas of the world, and yet, earlier this month the UK government diluted its 2030 net zero commitments. As the climate crisis gets worse, it is more important than ever to ask what a sustainable media and advertising ecosystem looks like.


JCDecaux imagines the bus shelters of tomorrow with an innovative upcycling approach

JCDecaux is exploring different solutions to reduce the carbon footprint of its street furniture as much as possible. Adopting upcycling is one of these: this practice involves using materials which have already had a first life - giving them a new use by maintaining their shape and transforming them as little as possible.


New ad by energy supplier OVO is only served when the power grid is greenest

British energy company OVO recently introduced Power Move, which rewards customers for reducing their peak-time electricity use. Now, OVO has launched a marketing push to match: a digital out-of-home campaign that's only displayed when greener energy sources power the UK's national grid. 


Experts Advocate More Use of AI In Marketing As Maiden LOMA Celebrate OOH Industry Excellence in Nigeria

Leading experts in the field of marketing and technology have emphasized that the transformational impact of Artificial Intelligence (AI) is an enduring development, touching every sector, including the dynamic Out-of-Home (OOH) advertising landscape. Encouraging professionals to seize the wealth of opportunities presented by AI, the experts have urged marketers, particularly those in the OOH sector, to adapt and harness AI to their advantage.



Out Of Home Industry Reports Record Growth In Q3

The Out of Home (OOH) industry has today announced an increase of 14.6 per cent net media revenue for Q3 2023, reporting $283.3 million, up from $247.2 million for the same quarter in 2022.


Women's Super League: the chance for OOH to play a captain's role

Route Research’s general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.


Google is the most preferred global ad platform for consumers in Asia Pacific

Kantar reveals Google has taken the title of consumers' most preferred ad platform in Asia Pacific, retaining its first position clinched last year.


Popcast - Population Intel And Heatmapping

Motionworks, North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. This launch follows the recent announcement of the company’s successful Series A funding round of $9.3 million.


Advancing the Future: AllUnite's Innovative Approach to Advertising Analytics

In the ever-evolving advertising landscape, forward-thinking solutions are pivotal for brands to maintain relevance. At the forefront of these transformative developments is AllUnite, a company that is redefining the standards of advertising analytics by seamlessly integrating sensor, telco, and SDK data to deliver real-time insights.


Billboards and Transit Up, Street Furniture and Place Based Down in 2Q 23

The US out of home industry grew 2% during the second quarter of 2023 according the the OAAA.  Here’s the data by out of home sector.  Transit grew 6%.  Roadside billboards grew 2%.  Street furniture declined 1%.  Digital place based declined by 1%. 


AOOH September | Kantar's 2023 Media Reactions

Kantar’s 2023 Global Media Reactions report presents the preferences of media channels by consumers and marketers.



Programmatic DOOH: Top 6 capabilities and benefits for advertisers

In the fast-evolving landscape of advertising, the use of programmatic technology has been a game-changer. One area that has seen significant transformation is the out of home (OOH) advertising industry.


Outwrld: Nigeria's First Revolutionary Programmatic Out-Of-Home Ad Unveils

In a bid to redefine how Nigerian brands interact with their target audiences in the physical world of advertising, Cybertron Ads, a subsidiary of Cerebral Xpress Ltd has unveiled ‘Outwrld’ a game-changer for Out of Home (OOH) advertising.


LMX inks partnership with FC Media

Location Media Xchange (LMX), part of the Moving Walls Group and a software provider for Out-of-Home (OOH) media owners, has announced a partnership with FC Media to launch measurement and booking automation across all their inventory.

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Shift 20 Initiative launches Australian-first braille OOH via Special and JCDecaux

Special, in partnership with JCDecaux, has unveiled an Australian-first out-of-home braille campaign for AAMI, designed to empower individuals with low vision or blindness who read braille.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.