World OOH News September 29th 2023

World OOH News September 29th 2023


Grand Visual's Jay Young to speak at WOO Asia Forum

Grand Visual Chief Client Officer Jay Young is joining the speakers at the World Out of Home Organization's second Asia Regional Forum, to be held in Bali from November 1-3.


'We've made rapid progress in unifying our particular media world'

Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.


WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3

In the enduring initiative to build deeper conversations among OOH stakeholder groups across the Asian region in the lead-up to the 2nd APAC Regional Forum to be organised by the World Out of Home Organization (WOO) in Bali on November 1-3, the world OOH body has engaged Media4Growth as the Media Partner for the conference. 



Sustainable LED digital screen hardware from Absen. Next Member Webinar on Tuesday October 10th at 1.00pm UK (BST)

Global climate change has increased awareness of the need for LED digital screen manufacturers to provide environmentally sustainable, and where possible, carbon neutral solutions. Absen, a leading worldwide LED display solution provider has acknowledged and accepted the social responsibility that comes with this requirement.WATCH THIS WEBINAR TO SEE THEIR APPROACH.



Everything you need to know about outdoor and out-of-home advertising

Outdoor advertising, also known as out-of-home advertising, is a term that refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their audiences.


Why OOH Marketing Should Be Part of Your Omnichannel Strategy

An omnichannel marketing strategy has emerged as a powerful approach that aims to provide a seamless and consistent experience across various channels and touchpoints. In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities.


DOOH advertising blossoms, fueled by smart cities: how to cash in

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes.



Ocean Outdoor UK adopts new sustainability strategy

In a media first for the OOH industry, when buying and planning campaigns across Ocean’s UK assets, clients and agency partners will get to vote for which of the high potential projects a percentage of their ad spend will support.


Greenwashing - What is it and how can brands ensure their OOH campaigns are compliant?

Emily Haile, Programmatic Manager and Sustainability Squad member at Talon, details the new ASA greenwashing regulations and how brands can ensure their OOH advertising complies.


In Different Shapes and Sizes, Momentum Builds for Embracing Sustainable Practices in Out of Home

Sustainability is a growing priority for so many companies across a wide range of industries. From the smallest startups to the largest corporations, the link between business success, the ability to recruit talent, and the adoption of sustainable practices that emphasize conservation and environmental awareness have become obvious.



US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).


Out \ Look: Don't Pardon the Interruption!

When it comes to advertising, consumers prefer in-person media channels – sponsored events, cinema, OOH – but marketers remain largely wedded to digital ones, such as online video, video streaming, and social media. The average person on the street prefers sociable over social media.



The Growth of Programmatic DOOH in APAC: Q&A with Franck Vidal, Vistar Media

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging the medium in Singapore and the broader APAC region.


Australian advertisers cutting other spend to boost programmatic DOOH

Australian advertisers are planning to increase their programmatic digital out-of-home (prDOOH) spend by 34% over the next 18 months, according to new research conducted by VIOOH.


Moving Walls, Place Exchange join forces to enable global DOOH inventory access for advertisers

Moving Walls, the out-of-home (OOH) media enterprise software provider, has announced its partnership with Place Exchange, a programmatic OOH media supply side platform (SSP), to provide businesses with seamless access to a vast network of digital OOH inventory.


The Next Data Frontier for prDOOH is the Creative Opening

In the dynamic landscape of programmatic Digital Out-of-Home (prDOOH) advertising, where data and automation reign supreme, it’s easy to overlook creative’s crucial role in driving engagement and achieving campaign objectives. 


A fusion of acronyms: RTB x DOOH

Real-time bidding (RTB) is an efficient marketplace whereby the buying and selling of impression-based advertising happens in real time through an automated auction process.



oOh!media's 3DA Billboards Are Changing The Game For Out-Of-Home Advertising

The Out-of-Home (OOH) market in Australia is on a roll of late. Spend is up and the sector is attracting the attention of incredible brands to bring their campaigns to life. But, oOh!media is truly breathing life and vitality into its clients’ campaigns with its 3D Anamorphic (3DA) billboards across Sydney, Melbourne and Brisbane. 



Eletromidia's Guarded Bus Stop Project Expands to 100 Bus Stops Across Brazil

Designed with AlmapBBDO, the initiative aiming to keep women safe will go live at strategic locations in the cities of São Paulo, Rio de Janeiro, and Campinas, in partnership with major brands.


Vodafone's GigaKombi campaign becomes an augmented reality experience on Giant Posters

The recipe for an interactive campaign that literally immerses the target group in the brand world is very simple. Vodafone proves this impressively in its current Giant Poster campaign: take three high-impact Giant Posters in the shopping streets of Hamburg, Frankfurt and Stuttgart, which boldly invite the target group to scan a QR code via smartphone.


The film 'Sound of Freedom' boosted its release in Digital Out-of-Home (DOOH) with Taggify

In collaboration with the agency Shake Again and thanks to the screens available in Taggify's DSP, the movie's premiere utilized big LED screens and totem circuits, both located in multiple provinces of Argentina.


FEMA asking Digital Signage Networks to join Oct 4th National Test of Alert Systems

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information Feed.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.