Science of Out of Home - The Effective Use of Data

Cathy O'Connor - oOh!media

Science of Out of Home - The Effective Use of Data

Science of Out of Home - The Effective Use of Data

Science of Out of Home - The Effective Use of Data

  • Cathy O'Connor - oOh!media

Day Two of the Lisbon Congress began with a presentation from the CEO of oOh!media, Cathy O’Connor, on the effective use of data in OOH. O’Connor described methods via which using data can be used to engage both the left and right sides of the brain, claiming that “a little bit of disruption goes a long way.” O’Connor demonstrated through case study examples how optimisation increases sector share as well as revenue growth.

Speaker Bio

One of Australia’s most recognised media industry leaders, Cathy O’Connor became CEO of oOh!media in January 2021 following 12 successful years at the helm of Nova Entertainment. She is leading the strategic evolution of oOh!’s business model at a time of rapid change. Before joining oOh!, Cathy helped transform Nova into a multi-platform entertainment business, spending 17 years in total with the company. Prior to that she held several management roles at Austereo, after starting her career in radio advertising sales at 2SM and 2GB.

Cathy is a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board. Her numerous career achievements include a Telstra NSW Business Women’s Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame. A Graduate ofthe Institute of Company Directors (GAICD), Cathy also holds a BA in Communications from University of Technology Sydney.


All Lisbon Congress delegates have been sent a password protected link for you to access all recordings of presentations and panels as well as slides from the Congress . This will grant access until Monday July 10th.

However, all members will now have access and be able to continue to download the content through the WOO Database.

The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.

The database contains up to date information on developments in the Out of Home world; case studies including invaluable insights into the connections between OOH and mobile, regulation changes in markets across the world and the latest official reports from National Associations worldwide.




If you are a member and do not have access to the database, please contact

If you are not a member and would like to join the WOO, please contact

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