How can the Out-Of-Home Industry get the best performance from Audience Measurement providers?

A panel moderated by Gideon Adey

How can the Out-Of-Home Industry get the best performance from Audience Measurement providers?

The day closed with Gideon Adey and his experienced panel of measurement practitioners

Maud Moawad - 7th Decimal

Kristina Rudoman - Allunite

Jun Sakurai - LIVE BOARD

Daniel Wong-Chi-Man - Ipsos

The group discussed  the benefits of setting up an effective audience measurement system in terms of OOH growth. The discussion covered various aspects of audience measurement, including the need for prescriptive briefs, understanding client expectations, data usage, and the importance of industry standards. This was followed by presentations highlighting the latest in cutting edge audience measurement techniques.

 

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