Making OOH easier to buy through Automation & Programmatic

Moderator: Charles Parry-Okeden - CEO, ECN 

Making OOH easier to buy through Automation & Programmatic

Chaired by the OMA’s Charles Parry-Okeden, our Programmatic panel in Bali shared their insights, experiences, and challenges related to the adoption of automation and programmatic in OOH advertising. This evolving landscape is transforming the way advertisers plan and purchase OOH advertising, with a focus on automation, efficiency, and data-driven decision-making.

Our panel was

  • Moderator: Charles Parry-Okeden - CEO, ECN, Chair of the OMA
  • Andy Hamblin -  CRO, LDSK
  • Franck Vidal - Director, Southeast Asia Sales & Partnerships, Vistar
  • Frank Vallenga - VP of Sales (SaaS), Broadsign
  • Matthew Bushby - Managing Director of Hivestack ANZ + SEA
  • Srikanth Ramachandran - Founder & Group CEO, Moving Walls

 

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