Lord Sugar's Amscreen, the UK's largest nationwide Digital out of Home network owner, today announced that it has acquired the entire Sales and Marketing Operation of Digicom, the specialist Digital out of Home Sales house founded two years ago by Tom Goddard, who now becomes Deputy Chairman and Shareholder of Amscreen and will support CEO Simon Sugar in the key areas of Media Sales and Development.
The move is part of Amscreen's strategic plan to accelerate its U.K. growth and provide a solid platform for expansion into Europe. It comes as Amscreen expands its forecourt network overseas with a recently announced deal with BP Europe which is expected to see their audience initially increase to 40 million a week. In just two years Amscreen has successfully developed award-winning Digital Signage Networks in major forecourt, convenience, travel and health environments. Amscreen has worked alongside Digicom as its exclusive Sales partner during the expansion of its network, which currently broadcasts on over 3000 screens nationwide to a UK audience of 25 million a week.