Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

From left to right:

  • Tom Goddard: President WOO
  • Mr. I DEWA GEDE MAHENDRA PUTRA: Assistant to the Government and Welfare of the Provincial Secretary of Bali
  • Agung Prihambodo: Marketing Director / AMG (Alternative Media Group)

Asia Pacific has the world's largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home Organization President Tom Goddard greeting a record-breaking 350 delegates at WOO's second Asia Forum in Bali this week. APAC is home to four of the world's biggest OOH markets.

OOH's share in the region is now 7% compared to a global average of 5%, driven by technical and creative innovation. OOH globally has recovered strongly from the pandemic with revenues hitting $36bn, exceeding pre-lockdown levels.

But the medium has much to do, Goddard continued, to reach its merited market share of 10% and he outlined a course of action to grow the medium by 1% a year to reach this goal.

What the industry still needs, said Goddard, are:

  • More consolidation - research shows that consolidated markets achieved a bigger market share
  • More coordinated Adtech Strategies - the adtech industry is booming but too fragmented
  • More measurement and data across all markets - perhaps the key factor and a constant theme at all WOO"s regional and global events
  • More collaboration on standards and language - the medium must become easier to plan and buy
  • More empowerment and resource for National Associations - active and energetic national associations drive best practice, innovation, and sector growth but too many are under-resourced.

Goddard concluded on a high note: "In many ways we can see the future of Out of Home happening now in Asia Pacific and the medium as a whole has much to learn from the innovation and creative excellence we see here. In that respect our second Asia Forum truly has been an eye-opener.

"Our challenge now is to harness this energy and desire to improve in a way that drives the whole industry towards that highly achievable 10% global market share."

 

TO WATCH TOM'S PRESENTATION CLICK HERE

RECORDINGS OF PRESENTATIONS AND PANELS WILL BE MADE AVAILABLE TO DELEGATES AND WOO MEMBERS SHORTLY

 

EVENT SPONSORS

    • AMG (Alternative Media Group)

      Event Gold Sponsor

    • PRISMA

      Event Gold Sponsor

    • Pixel Group

      Event Sponsor

    • Absen

      Exhibitor

    • City Screen

      Exhibitor

    • MDMedia

      Exhibitor

    • Radius Displays Limited

      Exhibitor



MEDIA PARTNERS



WOO GLOBAL SPONSORS

    • Talon

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Kinetic

      Platinum Global Sponsor

    • Daktronocs

      Platinum Global Sponsor

    • Broadsign

      Platinum Global Sponsor

    • dentsu

      Platinum Global Sponsor

    • Ipsos

      Gold Global Sponsor

    • Hivestack

      Gold Global Sponsor






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