Annual awards announced at WOO Global Congress in Hong Kong

Annual awards announced at WOO Global Congress in Hong Kong

Annual awards announced at WOO Global Congress in Hong Kong

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress.

The World Out of Home organization has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7.

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

The Sustainability Award is in its second year after its inauguration at the Lisbon Congress last year, reflecting the organizations’s redoubling of its drive towards net zero.


The award winners are:

Lifetime Achievement

Bengt Bendeus

BackLite Media


Christian Schmalzl

Ströer SE Co & KGaA

Rising Star

Laurie McAllister


Highly Commended:

  • Yuliia Potapenko – Posterscope - Ukraine
  • Grainne Roberts – Ocean Outdoor - United Kingdom

Classic Creative Award

Lux / Unilever Levant

Pimo Group /Pikasso

Digital Creative Award

Best Coke Ever: The Giant Vending Machine 

Ocean Labs / WPP / Moving Images

Technical Innovation

Can you have a conversation with the memories of the city?






Chair of Judges Award

"Guarded Bus Stop"



Chair of judges Matthew Dearden of Alight Media says: "This year we had more entries than ever for our awards and, crucially, of a high standard.

"The awards exist to celebrate the great work and people in our global industry, those who have already achieved a great deal and those who are embarking on that particular path, plus highlighting vital global issues including sustainability. Through this celebration they inspire, challenge and energise us all to stretch ourselves and grow in the right way.

“I created the Chair’s award to recognise an outstanding entry that the judges loved and that deserves its own category.

"It was tough choosing between so many outstanding entries and I'd like to thank my fellow judges for their hard work, wisdom and commitment to the cause of an even more effective Out of Home medium."



    • Wildstone

      Event Platinum Sponsor

    • BackLite Media

      Event Gold Sponsor

    • JCDecaux Transport

      Event Gold Sponsor

    • Bravo Media Company

      Event Silver Sponsor

    • Hong Kong International Airport

      Event Silver Sponsor

    • Star Vision

      Event Silver Sponsor

    • Unilumin Group

      Event Silver Sponsor

    • Absen


    • Artcrush Gallery


    • City Screen


    • Dynamic Winning Partners Media Group


    • Naisi Digital Technology Inc. Ltd.


    • Radius Displays Limited



    • Media 4 Growth

      Media Partner


    • Broadsign

      Platinum Global Sponsor

    • Daktronics

      Platinum Global Sponsor

    • Hivestack

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Talon

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • Ipsos

      Gold Global Sponsor

    • VIOOH

      Gold Global Sponsor

    • AllUnite

      Silver Global Sponsor

    • Seventh Decimal

      Silver Global Sponsor