They will be installed throughout the city, including the historic centre and the principal roadways. CEMUSA thus contributes to the plan devised by Bologna City Hall, which is seeking to change the city's appearance by harmonising the different advertising formats and reorganising outdoor communications.
Through this operation, CEMUSA has optimised the commercial value of each one of the available locations, placing at the disposal of its clients a unique and highly visible solution that ensures unsurpassable advertising coverage throughout the city, including the historic centre, one of the best-kept in all of Europe.
Bologna's citizens and visitors will also enjoy a communications vehicle that improves the street furniture and complies with the city's urban design expectations.
According to Eric Marotel, Managing Director of the Group, "this agreement gives a new boost to the consolidation of the street furniture in Italy through a communications format that is increasingly appreciated by society owing to its valuable contribution to a city's renewed image".
