WOO Congress Keynotes: How big data is empowering Out of Home - Michele Erskine and Amanda Dorenberg
The Canadian Out of Home industry has embarked on a roadmap to make better and more effective use of big data with a fresh approach designed to substantiate the powerful impact OOH has always had, but not always been able to measure or leverage.
Michele Erskine, CEO of OUTFRONT Media Canada and Chair of the Canadian Out Of Home Marketing & Measurement Bureau (COMMB) and COMMB President Amanda Dorenberg bring a wealth of experience from agencies, research, emerging technologies and key roles in the OOH industry to a discussion of the ways big data is empowering and transforming the OOH industry, not just in Canada but worldwide.
“Takin' it to the Streets”: Make people #billboardfamous - Michael Girgis
Entrepreneur Michael Girgis will show Twitter has emerged as one of the most natural social platforms to utilize OOH in a powerful way. Twitter not only placed its bets on DOOH for its own marketing efforts, but Twitter advertisers can now easily integrate DOOH as the physical world ad unit to their social buy.
Girgis, a former President/CEO of Onestop Media Group and a co-ounder of Big Digital and Dive Networks, will show how Twitter enables the largest global brands to integrate their social campaigns with DOOH and drive new revenue and attention to the medium.
WOO COO Mark Flys says: "Better use of data and aligning with social media are key priorities for OOH. We are fortunate to have these three speakers at Congress who have real world experience of both."
CLICK HERE FOR THE CONGRESS PROGRAMME OVERVIEW AND TO REGISTER FOR CONGRESS
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