The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling. 180 outdoor advertising companies from all over the country gathered together to look forward to integrating resources and bucking the trend. On May 18, 2020, the China Advertising Win-win Alliance Network Co., Ltd.* (in short, CAWW Network) push by the China Advertising Association (CAA) was announced its establishment in Beijing.
The China Advertising Association owns 30% of the CAWW Network shares through a wholly owned subsidiary. The CAWW Network relies on the media resources of 180 outdoor advertising companies and currently covers 300 cities with a total media pool exceeding the value of RMB10 billion. “Alliance” is not uncommon in the outdoor industry, but the participation of so many outdoor media companies is absolutely rare. By the end of this year, the CAWW Network plans to establish 31 provincial-level companies across the country and form a 180 sales elite team.
In the early days, the leading national-wide outdoor media companies have not been seen in the alliance list, and the management system and operation model of the media resource pool is also waiting for further announcement.
* - The author’s translation from the Chinese name.