CHINA: Shanghai accelerated economic recovery after the epidemic and launched 55 Shopping Festival

After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.  Led by the government, Shanghai officially launched the 55 (Double 5) Shopping Festival on May 4.

This is a brand-new large-scale consumption festival event that runs through the 2nd quarter of Labor Day, Children's Day, Dragon Boat Festival and other key festivals.  The city's major e-commerce platforms, brand enterprises, and malls/outlets participate extensively.  More than 130 promotional activities will be held across the city in May and June.   The coupons/offers are issued simultaneously on mobile Internet and mall terminals, driving consumer flow back to malls and market events.  As the sales of Double 5 Shopping festival increases, we expect to see more promotional advertising on OOH.

上海加速疫情后的经济恢复，推出55购物节。

疫情控制稳定，城市逐步解封后， 刺激经济复苏是重中之重。上海市在政府的牵头下，今天（5月5日）正式推出55购物节。

这是全新的大规模的消费节活动，时间贯穿二季度劳动节、儿童节、端午节等多个重点节日。全市各大电商平台、品牌企业、终端商场等将广泛参与。计划推出130多项重点活动和700多项特色活动。同时，线上线下整合推动，优惠券在移动互联网和商场终端同步发放，带动消费人流回到商场和市集活动。配合五五购物节开展，期待看到品牌更多户外广告的曝光。

(jl; 04/05/2020)