This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together." The conference focuses on the new trends in China's OOH media, new consumption patterns, digital empowerment of China's OOH media, the brand's new demand for OOH, and other topics.
In his keynote speech, Zhang Guohua, President of China Advertising Association, said that China's outdoor advertising volume ranks No. 2 globally, reaching RMB 879 billion in 2019, and has maintained steady growth in recent years. With the outstanding performance of OOH advertising in public welfare, creativity, and quality enhancement, the industry is developing healthily and steadily, especially the rapid development of DOOH.
This forum invited many industry experts to participate and share their thoughts. Sam Lee, deputy general manager of CTR MI, shared China’s outdoor advertising development trend report. GroupM Wavemaker outdoor leader Eddie Zhuang analyzed how OOH in the new consumer era responds to the brand's new Demand. Jim Liu, WOO China and Asia representative talked about the global outdoor advertising trends and prospects. Nearly a thousand experts, scholars, and representatives of well-known advertising companies from all over the country gathered at the scene.
CAA outdoor advertising association and national taxi media established the "national taxi media cooperation platform"，was officially announced at the forum. It is a non-profit platform for the vertical segmentation of the outdoor advertising industry. The platform aims to standardize the national taxi media market, coordinate industrial resources, and cooperation opportunities, and assist the national taxi media industry development.