Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO).
André is responsible for leading the digital transformation of Clear Channel Europe and building the core technology capabilities to enable this. He will oversee an international team spanning 17 markets with an agile and flexible approach, driving a strong digital culture through innovation and collaboration.
André first worked with Clear Channel in 2014 as a consultant, initially to help scale its digital offering. Since then, he has been involved with the development and launches of both Clear Channel RADAR, its proprietary mobile-data platform that makes planning, measuring and optimising OOH campaigns more effective, and most recently, Clear Channel LaunchPAD, a dedicated new programmatic offering connecting digital buying channels with its Digital Out of Home (DOOH) inventory.
He brings a wealth of experience to the role having spent over 20 years working with clients across multiple sectors whilst at Deloitte Consulting and as an independent consultant, advising them on how to redesign and transform their businesses and utilise digital trends. André co-founded Riverflex, a professional service business providing digital, data, innovation and technology consulting services harnessing the trend towards open talent and networked organisations, working with clients throughout Europe including Nestlé, IKEA, Primark, Samsung and PVH.
Justin Cochrane, CEO Clear Channel Europe, said:
“I’m delighted to welcome André into the permanent role of CIO. As a long-term collaborator, he understands our business and the vital role technology plays in achieving our mission to Create the Future of Media. By harnessing the expertise, scale and local insights of our multi-market technology team, André will ensure that we are creating the high-quality products and innovative solutions our advertisers and the communities in which we serve across Europe expect of us.”
Commenting on his appointment, André Azadehdel, CIO, Clear Channel Europe, said:
“Technology has arguably transformed Out of Home more than any other advertising media over the last decade and continues to drive how Clear Channel is re-imagining our business. We are automating our processes and operations, digitising products, creating digital channels like Clear Channel LaunchPAD and using data to enhance our products. I look forward to bringing my experience to the role and leading the European team as we continue to build an industry-leading technology capability.”
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