On August 18, 2022, the 19th China Outdoor Communication Conference hosted by "Asia OOH Media" magazine will be held in Wuxi, Jiangsu. The golden age of offline marketing is coming. The effect of online media is gradually declining, technology and finance work together to support the development of the real economy and domestic brands, and more and more internet celebrity brands are returning to offline communication and sales.
With the trend of Web3.0 and Metaverse, decentralization has brought opportunities for the growth of the OOH media industry. Metaverse immersion technology not only eliminates the limitations of OOH advertising in terms of time and space but also enhances the value of OOH media, increases floor traffic, stimulates sales, and plays an irreplaceable role in the consumer journey.
The relevant topics are as follows:
1. The first Metaverse and Outdoor Scene Marketing Forum promote the industry's recent high-quality development.
2. It is the first time the conference introduces a batch of domestic brands and high-quality cultural tourism projects for cooperation.
3. The first comprehensive census of landmark large-screen resources in prefecture-level cities
4. For the first time, organize professional forums to discuss key issues in the three major OOH media (landmark screens, living circles and public transportation)
5. For the first time, analyze the long-term goal and new development opportunities of local media companies
6. For the first time, concentrate on the essence of the conference and implant noble elements to issue a unique NFT.
4. 首次细分三大户外媒体 (地标大屏、生活圈和公交) 领域组织专业论坛探讨焦点问题
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