On August 16, Focus Media (002027.SZ) announced its 2022 1st semi-annual report. The company achieved an operating income of RMB 4.852 billion, a YOY decrease of 33.77%; a net profit of RMB 1.403 billion, a YOY decrease of 51.61%, and the net profit after extraordinary gains and losses of RMB 1.08 billion yuan, a year-on-year decline of 58.34%.
In the first half of 2022, Focus Media's in-building LCD media realized an operating income of RMB 4.456 billion, a year-on-year decrease of 33.04%; In the same period, cinema media realized an operating income of RMB 391 million, down 39.96% from the same period of the previous year.
For "In-building LCD and others" media category, the advertising revenue from the Website industry was RMB 661 million, a YOY decrease of 70.65%, and the proportion of operating income also fell from more than 30% in the first half of 2021 to 13.63%. In contrast, "Daily Consumer Goods" fell by only 8.33% YOY, and other industries fell much smaller than Website industry; in terms of "Cinema" media category, advertisements from Website industry were RMB 58.5381 million, decreased 59.15% YOY.
Focus Media said that due to the epidemic's impact since March, especially in April and May, the company could not release advertising in some key cities, and its business activities were greatly affected. Therefore, the operating performance in the first half of the year had a relatively substantial decline compared to the same period last year. Since June, with the improvement of the national epidemic prevention and control situation, the overall market demand for advertising demand has gradually recovered.
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