For marketing and communications professionals, the book – written in plain English – shares with readers digital signage and display fundamentals, and innovative ways to use the technology.
Digital Signs & Displays For Dummies outlines to marketing and communications professionals ways to target messages exactly how, where and when they want to deliver them.
The book also explains to readers how to generate dynamic content, manage key performance indicators and greatly improve corporate communications effectiveness.
Digital Signs & Displays For Dummies was written by noted author Steve Kaelble and published by John Wiley & Sons, which has more than 1,600 For Dummies titles in print.
The book is available for free and can be orderedhere