Lithuania’s largest cinema chain deploys Samsung Smart Signage

Lithuania’s largest cinema chain deploys Samsung Smart Signage

Forum Cinemas UAB, the largest cinema chain in Lithuania, is the first company in the Baltics to deploy Samsung’s Smart Signage Platform, powered Signagelive. The platform is being used to run dynamic content, such as digital menu boards, to engage with cinema goers and to increase overall revenue.

The Smart Signage system has been supplied and installed by Hansab, a leading provider of innovative technology solutions, and Signagelive’s strategic channel partner in the Baltic region.

The cinema chain has recently undergone a major refurbishment programme at its Vilnius premises to modernize facilities and management processes. This has involved a technology refresh to replace a number of existing standalone, PC- driven screens with Samsung Smart Signage displays to reduce energy and operational costs.

All new displays, including newly installed HD video walls, are run by Signagelive’s cloud based software, which has enabled Forum Cinemas to simplify its digital advertising processes. All digital signage content, including dynamic menu boards and rolling videos, is now managed centrally via a single management interface.

The cinema’s end-to-end digital signage solution comprises six video posters, six digital menu boards and an ultra slim HD video wall (made up of 4 screens in a 2x2 configuration), all of which are powered by Signagelive’s management software. Forum Cinemas now welcomes its customers with eye-catching content, including HD movie trailers that are displayed on a slim bezel video wall, and self-service ordering facilities.

The transition from static signage to interactive content in different formats not only gives Forum Cinemas an ultra-modern image, it offers greater flexibility and also saves time and resource by supporting remote content updates.

Dynamic menu boards and other digital media are stored and managed on Signagelive’s core platform and delivered to Samsung’s Smart Signage Displays over LAN without needing any external media player technology. This has resulted in significant cost reductions per installation as well as ongoing operational and energy savings.

Signagelive’s intuitive management software supports different content formats including static images, video, HDMI inputs, IPTV, web pages and RSS feeds. It also comprises innovative features such as drag and drop functionality, QR code support and management integration for social media widgets.

Says Dovydas Stukas, Sales Manager of Hansab; “This installation is the first Smart Signage project we have completed in the Baltics. Signagelive’s device-agnostic support allows us to offer our clients an integrated solution that will interface with different screen types and sizes.”

Says Jason Cremins, CEO of Signagelive; “This installation gives us great credibility and will act as a springboard for other digital signage opportunities in the Baltic region. Hansab is an important go-forward partner for Signagelive and we look forward to a establishing a long-standing business relationship with such a reputable organization.”

It is expected that Forum Cinemas will rollout Samsung’s Smart Signage Platform to regional cinemas in order to achieve time and cost savings on a multiregional level