WOO names Global Awards shortlists for London Congress

WOO names Global Awards shortlists for London Congress

The World Out of Home Organization has announced the shortlists for its Classic, Digital and Special Build Creative Awards, along with the shortlists for the Sustainability and Technical Innovation awards, to be presented at its annual Global Congress in London in June 2026. The personal awards — Lifetime Achievement, Leadership and the Rising Star Awards — will be presented at the Gala Dinner later that evening.

The shortlists are as follows.

WOO Global Awards on the Congress stage

Shortlist · In no particular order

Creative Award — Classic

6 shortlisted

Not Their Right Backpack
Classic

Not Their Right Backpack

Brand
Teach a Child
Client
Teach a Child NGO
Creative Agency
Impact BBDO
Media Agency
OMD Lebanon
Country
Beirut / Lebanon
The Unseen Ad
Classic

The Unseen Ad

Brand
The Unseen Ad
Client
Initiative to support small ads
Creative Agency
AGA & Pikasso
Country
Beirut / Lebanon
KitKat — Phone Break
Classic

KitKat — Phone Break

Brand
KitKat
Client
KitKat / Nestlé
Creative Agency
VML Czechia
Media Agency
Mindshare Czechia
Country
Czechia
Bankwest — Just Enough Bank
Classic

Bankwest — Just Enough Bank

Brand
Bankwest
Client
Bankwest
Creative Agency
Bear Meets Eagle On Fire
Media Agency
Essence Mediacom
Country
Australia
The Hidden Eye Test
Classic

The Hidden Eye Test

Brand
1001 Optometry
Client
1001 Optometry
Creative Agency
VML Australia
Media Agency
Wavemaker
Country
Australia
Back Billboard — Don't turn your back on domestic violence
Classic

Back Billboard — Don't turn your back on domestic violence

Brand
Extrabom Supermercados
Client
Extrabom Supermercados
Creative Agency
MP Publicidade
Media Agency
MP Publicidade
Country
Vitória-ES / Brazil

Shortlist · In no particular order

Creative Award — Digital

6 shortlisted

Blue Jays "Hit It Here"
Digital

Blue Jays "Hit It Here"

Brand
TD Bank
Client
TD Bank
Creative Agency
Diamond X
Media Agency
Starcom
Country
Toronto / Canada
Lifeblood
Digital

Lifeblood

Brand
Australian Red Cross Lifeblood
Client
Australian Red Cross Lifeblood
Creative Agency
M+C Saatchi
Media Agency
Vistar Media and Clemenger BBDO
Country
Australia
Dodge the Fingers
Digital

Dodge the Fingers

Brand
Prost8
Client
Prost8
Creative Agency
Ocean Labs and Studio
Media Agency
TBWAMCR
Country
Manchester & London / UK
The Biggest Lifeguard
Digital

The Biggest Lifeguard

Brand
Grand Josun Media
Client
Shinsegae Property
Creative Agency
INNOCEAN
Media Agency
INNOCEAN
Country
Seoul / Republic of Korea
Come Dance with Me
Digital

Come Dance with Me

Brand
National Opera and Ballet
Client
National Opera and Ballet
Creative Agency
Hiquita
Country
Amsterdam / The Netherlands
Burnable Billboard
Digital

Burnable Billboard

Brand
Ocean Outdoor
Client
The British Skin Foundation
Creative Agency
Wonderhood Studios, The Gardening.Club and The Forge
Media Agency
Wonderhood Studios
Country
London / UK

Shortlist · In no particular order

Creative Award — Special Build

6 shortlisted

Fractional Window Shopping
Special Build

Fractional Window Shopping

Brand
TD
Client
TD
Creative Agency
Ogilvy Canada
Country
Canada
Lynx New Lower Body Spray — Scratch & Sniff
Special Build

Lynx New Lower Body Spray — Scratch & Sniff

Brand
Lynx
Client
Unilever
Creative Agency
LOLA MullenLowe (Special Build OOH: Kinetic)
Media Agency
Mindshare
Country
London / UK
Samsung Galaxy S25 Edge — Beyond slim
Special Build

Samsung Galaxy S25 Edge — Beyond slim

Brand
Samsung
Client
Samsung Benelux
Creative Agency
NATWERK (in collaboration with blowUP media HUB)
Media Agency
Publicis Groupe
Country
Amsterdam / Netherlands & Brussels / Belgium
IKEA — Flatpack CPH
Special Build

IKEA — Flatpack CPH

Brand
IKEA
Client
IKEA Denmark
Creative Agency
Marketsquare
Media Agency
Dentsu Denmark
Country
Copenhagen / Denmark
Design Against Dull
Special Build

Design Against Dull

Brand
Canva
Client
Canva
Creative Agency
Stink Studios
Media Agency
Grand Visual, OMD & Talon
Country
London / UK
If you can take it, it's yours
Special Build

If you can take it, it's yours

Brand
Selleys (Dulux Group)
Client
Selleys (Dulux Group)
Creative Agency
Howatson+Company
Media Agency
IPG Mediabrands
Country
Australia

Shortlist · In no particular order

Sustainability Award

6 shortlisted

"The Green – A40", London — Vertical Gardens® improve air quality
Sustainability

"The Green – A40", London — Vertical Gardens® improve air quality

Company
blowUP media
Country
London / UK
Mude Wellness
Sustainability

Mude Wellness

Company
Mude Fit
Country
Brazil / LATAM
Green Bus Shelter
Sustainability

Green Bus Shelter

Company
Times OOH
Country
India
"OMOTESANDO WALL BOARD" — Reusable digital signage utilising construction hoardings
Sustainability

"OMOTESANDO WALL BOARD" — Reusable digital signage utilising construction hoardings

Company
LIVE BOARD, INC.
Country
Japan
Project Net Zero — Turning DOOH infrastructure into renewable energy
Sustainability

Project Net Zero — Turning DOOH infrastructure into renewable energy

Company
Tractor Outdoor
Country
South Africa
Carbon Reduction through Intelligent Illumination and Remote Monitoring
Sustainability

Carbon Reduction through Intelligent Illumination and Remote Monitoring

Company
Outdoorlink
Country
USA

Shortlist · Judged on the Congress floor

Technical Innovation Award

6 shortlisted

WOO has also named the contenders for the popular Technical Innovation Award. These are judged by Congress delegates after a brief presentation from each of the contenders, and will take place on the afternoon of the awards day.

Deliver
Technical

Deliver

Innovator
DOOH.com
Country
UK
Imagine If…
Technical

Imagine If…

Innovator
OUTFRONT Media
Country
New York / USA
Mastercard’s Transit Tales
Technical

Mastercard’s Transit Tales

Innovator
Mastercard / Hero
Country
Australia

"London marks a real moment for the WOO Global Awards. Ten years on from when we first launched them, the Awards have grown into the international benchmark for excellence across our industry, and it feels fitting that we celebrate the decade in what is shaping up to be the largest and most important Congress in WOO's recent history.

"The shortlists this year reflect just how far the channel has come. The quality, ambition and creative range of the work submitted across Classic, Digital and Special Build is genuinely outstanding, and the Sustainability and Technical Innovation entries show an industry that is thinking seriously about its future, not just its next campaign.

"It will be a real task for our Independent Awards Committee, chaired by Matthew Dearden and joined by two past Presidents, two current Board members and a number of leading industry experts and creatives, to choose between them. And the Technical Innovation Award, judged live on the Congress floor by delegates themselves, promises to be every bit as hard-fought.

"Whatever the outcomes on Thursday June 4th, every team on these shortlists has already pushed Out of Home forward. We're looking forward to celebrating all of them in London."

— Richard Saturley, WOO CMO