First started in 1999, the Polish anti drink-driving campaign; "I'm driving- I'm sober" has grown across all media ever since.
Lech Kaczon presented the concept and the history of the campaign to delegates at the 52nd FEPE International Congress in Madrid in May, and in August the TV commercial was watched on almost every TV station in Poland.
The campaign is also regularly seen on billboards, citylights and buses across Poland. Cities and local Councils are partners of the campaign along with significant institutions and companies.
Other countries are now joining the campaign so to get more details on how you can support the cause please contact Miss Dorota Procner here
