Annie Rickard, Global President of Posterscope Worldwide said, “What impresses me about FEPE is the ability of the organisation to bring together the OOH industry from around the world.
“There is an opportunity for us all to collaborate and work towards a consistent global approach for OOH. As we move into the digital economy, the more we can share with each other around the world, the better the value we can create for advertisers.”
FEPE President Matthew Dearden said, “We’re thrilled to announce our partnership with Posterscope. Their global influence, excellent campaigns and innovation in the OOH space makes them the perfect partner to work with to roll out our global initiatives.
“Posterscope’s Global President Annie Rickard has led the transformation of Posterscope from a UK poster specialist into a major global force in all aspects of OOH. Her contribution to OOH was recognised by FEPE at the Leadership Award at our 57th congress in Barcelona this year and we’re looking forward to collaborating with Posterscope, bringing her wealth of knowledge and experience.”