World Out of Home Organization President Tom Goddard took the opportunity to introduce the newly-branded Organization - formerly FEPE International - to attendees at New York Digital Signage Week.
Goddard spoke at a reception hosted with the Out of Home Advertising Association of America (OAAA) and US research body Geopath. The Organization works closely with the OAAA and has a number of projects in partnership with Geopath.
FEPE had been rebranded, said Goddard, to reflect more accurately the truly worldwide nature of the Organization, now representing nearly 100 countries worldwide, far more than its European roots when it was founded 60 years ago.
The new global Organization, he said, had three objectives: to be a force good and change in Out of Home; to be equal in status to its peers on the worldwide stage such as the World Federation of Advertisers and develop a number of important new initiatives to grow the worldwide industry.
These include a new insight and data facility for all members which will include new quarterly reports from New York based PJ Solomon, collating case histories to show the worldwide effectiveness of the medium and even more collaboration at national association level.
He also welcomed new OAAA president and CEO Anna Bager who has joined from the Internet Advertising Bureau (IAB), succeeding long-time leader Nancy Fletcher.
He ended by thanking the World Out of Home Organisation executive team of four which he said allowed the organisation to be run a in a lean, effective and non-wasteful way and also the 11 WOO board members, nine of whom were in New York, who contributed their efforts generously and without payment.
Thanks also to Clear Channel which provided the Times Square space to display the new World Out of Home Organization visual design.