WOO Mexico City: Shining a light on a world of possibilities

WOO Mexico City: Shining a light on a world of possibilities

Speakers / Panellists

Gideon Adey Ben Aesoph Anna Bager James Bicknell Tim Bleakley Mark Boidman Dino Burbidge Arno Buskop Gabriel Cedrone Justin Cochrane Marco Cohen Jean-Christophe (JC) Conti Matthew Dearden Barry Frey Tom Goddard Francois Hechme Juan Herrero Stephen Joseph Daewon Kim Sylvain Le Borgne Doris Li Laetitia Lim Euan Mackay Jeremy J. Male Laure Malergue Elizabeth McIntyre João Mesquita Guilherme Meyer Ben Milne Diego Muñoz   Shekhar Narayanaswami Mandakini Negi Cathy O'Connor Charles Parry-Okeden Naren Patel Michael Provenzano Christina Radigan Katrin A. Robertson Jeff Rushton Stephanie Helen Scheller Felipe Viante
  • Gideon Adey: GurOoh
  • Ben Aesoph: Daktronics
  • Anna Bager: OOH Advertising Association of America (OAAA)
  • James Bicknell: BackLite Media / Viola Media
  • Tim Bleakley : Ocean Outdoor Group
  • Mark Boidman : Solomon Partners
  • Dino Burbidge: Dinova Ltd.
  • Arno Buskop: Broadsign
  • Gabriel Cedrone: ALOOH Latam
  • Justin Cochrane: Bauer Media Outdoor
  • Marco Cohen: Global Display Solutions (GDS)
  • Jean-Christophe (JC) Conti: VIOOH
  • Matthew Dearden: Alight Media
  • Barry Frey: DPAA Global
  • Tom Goddard: World Out of Home Organization
  • Francois Hechme: Broadsign
  • Juan Herrero: CiM Mexico / Suasor Consultants
  • Stephen Joseph: Ocean Outdoor
  • Daewon Kim: PODO Media Network
  • Sylvain Le Borgne : JCDecaux
  • Doris Li: Absen
  • Laetitia Lim: Quividi
  • Euan Mackay: Route Research
  • Jeremy J. Male: Outfront Media
  • Laure Malergue : Displayce
  • Elizabeth McIntyre: Outdoor Media Association and MOVE
  • João Mesquita: Amazon Prime Video - LATAM, Canada, Australia & New Zealand
  • Guilherme Meyer: VEX
  • Ben Milne: Billups
  • Diego Muñoz  : Ogilvy Mexico
  • Shekhar Narayanaswami: Vice Chairman, Indian Outdoor Advertising Association (IOAA)
  • Mandakini Negi: Moving Walls Group
  • Cathy O'Connor: oOh!media Pty Ltd
  • Charles Parry-Okeden: OMA
  • Naren Patel: Media for All & Geoprove
  • Michael Provenzano: Vistar Media
  • Christina Radigan: OUTFRONT Media
  • Katrin A. Robertson: blowUP media GmbH
  • Jeff Rushton: Media Resources
  • Stephanie Helen Scheller: Omnicom Media Group
  • Felipe Viante: Abooh

The global Out of Home market is changing rapidly with new developments including AI, the exponential growth of retail media and OOH industry consolidation. The World Out of Home Organization's Annual Congress in Mexico City, from June 4-6, its first in the LATAM region, will examine these mould-breaking developments in detail with a star-studded line-up of speakers.*

Among the topics to be covered are:

  • The opportunities and challenges of a media world increasingly influenced by AI
  • How Out of home can connect, enhance and benefit from the growth of retail media
  • Industry consolidation including the recent formation of Multiply Group in the Middle East
  • The power of creativity to magnify the impact of OOH in a world increasingly dominated by the online tech giants
  • What the world's biggest advertiser wants from OOH - a presentation from Amazon

These are just some of the highlights of a programme that has been extended to two full days and now also includes four new deep-dive breakout sessions covering: Audience Measurement, AI, Hardware and Automation.

Plus, there will be greatly enhanced interactivity through the new WOO Congress App and WOO's biggest ever Global Creative Awards to be presented on the first afternoon, with over 150 nominations across all categories including the new Creative Special Build Category. The awards also include Lifetime Achievement and Leadership.

WOO President Tom Goddard says:

"Out of home now operates in a truly global media world and the industry, although it has made major steps forward in the past few years, now needs to raise its game again so the marketing world is fully aware of the impact, reach and new measurement capabilities helping OOH reach new heights. Mexico City will chart a way forward in this new world of possibilities.

"Our expanded, truly global speaker line-up is the best the industry can offer, with speakers from South Korea and India joining those from the LATAM region including Brazil, Europe, North America and Australia. Mexico City is unmissable for progressive OOH professionals and we look forward to welcoming a record number of delegates."

 

CLICK HERE FOR THE CONGRESS PROGRAMME

 

REGISTER HERE - MUST CLOSE MONDAY!

EVENT SPONSORS

    • Doohmain

      Event Platinum Sponsor

    • THE LED

      Event Platinum Sponsor

    • Wildstone

      Event Platinum Sponsor

    • Outdoorlink

      Event Gold Sponsor

    • BOE

      Event Silver Sponsor

    • Artcrush Gallery

      Event Exhibitor

    • Dinalight

      Event Exhibitor

    • DoohClick

      Event Exhibitor

    • Dot2Dot Communications

      Event Exhibitor

    • Drive Your Art®

      Event Exhibitor

    • Global Vía Pública

      Event Exhibitor

    • Leyard

      Event Exhibitor

    • Media Resources

      Event Exhibitor

    • Nickelytics

      Event Exhibitor

    • The Siroky Group

      Event Exhibitor

    • SMARTLED

      Event Exhibitor

    • Star Vision

      Event Exhibitor

    • Unilumin Group

      Event Exhibitor

    • WORLDCOM – LATCOM - TDT

      Event Exhibitor

    • Altermark

      Event Sponsor

    • GDS

      Event Sponsor

    • LEDEC TECHNOLOGY

      Event Sponsor

    • Mobilytics

      Event Sponsor



MEDIA PARTNERS



WOO GLOBAL SPONSORS

    • MMG

      Platinum Global Sponsor

    • billups

      Platinum Global Sponsor

    • Broadsign

      Platinum Global Sponsor

    • Daktronics

      Platinum Global Sponsor

    • Moving Walls

      Platinum Global Sponsor

    • Perion

      Platinum Global Sponsor

    • Vistar Media

      Platinum Global Sponsor

    • AllUnite

      Gold Global Sponsor

    • Ipsos

      Gold Global Sponsor

    • VIOOH

      Silver Global Sponsor

    • Absen

      Global Exhibitor Sponsor