World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell on Tuesday at 3.00pm BST during next week’s Latin American Association of Outdoor Advertising’s eight-day Live Forum. For full details of the forum and to register for free go to www.alooh.org
The event, which will be live-streamed on the WOO website HERE takes place from October 19-26, features a star-studded line-up of speakers including WOO Board Members, Jeremy Male from OUTFRONT Media, OAAA President and CEO Anna Bager, Noomi Mehta, Chairman of Selvel 1 and Antonio Vincenti from Pikasso. The Congress will also feature advertiser representatives from major companies including Coca-Cola, Google, Unilever, Shell, and Banco Itaú.
Unilumin Group from China is the main sponsor, alongside Broadsign, Hivestack, Daktronics, Doohmain, Admobilize, AdsMovil OOH, Scopesi, Mediakeys and LatinAd / Publinet. Intel is the Technology Sponsor.
WOO President Goddard says: “The Live Forum is set to be a fantastic event and ALOOH is to be congratulated for realising such an ambitious project in such challenging times.
“ALOOH has assembled a world class line-up of speakers and I’m particularly looking forward to interviewing Sir Martin Sorrell at what is a uniquely challenging time for OOH and the broader world of media. At S4 Capital, Sir Martin has created an amazing digital advertising business in a remarkably short space of time, and it will be fascinating to hear his views of the future of advertising worldwide and the role of Out of Home in a rapidly changing digital landscape.”