Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth.
Tesco UK Retail Media Partnerships and Digital Growth Director Simon Lonsdale brings his exclusive insights into retail media and the huge opportunities for Out of Home to the World Out of Home Organization's Europe Forum in Milan from November 4-6.
He will dive into Tesco Media's omnichannel mix to reveal how OOH integrates seamlessly into retail media strategies and see how instore dynamics interact with OOH campaigns to maximise brand reach. He will explain how global data partnerships are integrating OOH media with in-store experiences, enhancing customer journeys from sofa to store.
WOO CMO Richard Saturley says: "Tesco Media is one of the handful of major global companies writing the retail media book and we are privileged to have Simon Lonsdale bring us his exclusive insights in Milan. This will be an absolutely unmissable opportunity to explore one of the key growth areas for Out of Home worldwide."
More about dunnhumby Strategy Director Simon Lonsdale
Simon has over 20 years’ experience across agency and client roles focused on driving media value and performance for the world’s largest multinational consumer brands.
Simon spent the majority of his career with GroupM agency Mindshare where he led the Media Planning Team where he was responsible for embedding best-in-class media planning capability, tools and processes across a department of planners and accounts including Unilever, Nestle and Nike. Following this, Simon was the Global Client Partner for Volvo where he was responsible for the agencies overall relationship in 30+ markets.
For the last 4 years, Simon has worked in retail media with roles across Tesco and dunnhumby and is part of a team that is looking to evolve the retail media market, leading on conversations with clients, media partners and industry bodies.
