Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
The new members cover the main sectors of the OOH medium, comprising four media owners, three national associations and four OOH service provider/ suppliers.
The countries represented include the UK, US, China, Thailand, UAE, Italy, Turkey, Indonesia and Mauritius.
The new members are:
IBOUSA --- national association, USA
EYE --- national media owner, Indonesia
AOTO Electronics Co --- OOH service provider/supplier, China
Adwanted UK --- OOH service provider/supplier, UK
LetsAd Advertising --- OOH service provider/supplier, UAE
ASPA --- national association, Thailand
Plan B Media Public Company --- national media owner, Thailand
Arvak Outdoor Advertising Foundation --- national association, Turkey
Urban Vision --- international media owner, Italy
Rent A Sign --- national media owner, Mauritius
EcoVista --- OOH service provider/supplier, UK
WOO Chief Operating Officer Mark Flys says: “With an increasing focus on driving growth in OOH as quickly as possible, WOO is helping its members meet the challenges arising from an ever more complex and fast-moving media landscape, and this is drawing in a stream of organizations wishing to gain the benefits of membership.”
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