The World Out of Home Organization (WOO) has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, take on the role of Chief Operating Officer.
Both will serve under President Tom Goddard, who also becomes Executive Chairman of the WOO board.
In addition, Gideon Adey previously of Kinetic Worldwide will be working with the WOO team on several global OOH measurement initiatives, alongside his roles with IPSOS and UniLED
President Goddard says: “This year has clearly been a highly challenging period for the industry worldwide, but much has been achieved by, and on behalf of our members. Not least the amazing #OurSecondChance campaign by high profile creative agency New Commercial Arts on behalf of WOO, running across 40,000 OOH locations globally.
“Additionally, our new management structure, has proved to be fit for purpose for such times with several significant achievements to its credit including a very full events calendar scheduled for next year, a greatly expanded members database and a much-enhanced weekly newsletter for members.
“I’d also like to congratulate both Richard and Mark on their well-deserved new roles and welcome Gideon a widely respected practitioner to the WOO team.”
