The Pakistan Country Forum: The #IRL Conference - Presented in Association with WOO

We are proud to announce the inaugural Pakistan Country Forum - presented in Association with WOO and titled - The #IRL Conference - Pakistan’s first dedicated Out-of-Home advertising conference, taking place on 5 November 2026 at Pearl Continental Hotel, Karachi.

The #IRL Conference is a defining moment for Pakistan’s OOH industry. Under the theme #IRL x Unskippable, the conference will bring together the country’s most influential brand marketers, media owners, government officials, and global OOH leaders for a full day of high-impact conversations, knowledge exchange, and industry connection. The day will explore four critical dimensions shaping the future of advertising — AI and Innovation, DOOH and Smart Cities, Measurement and Programmatic, and Creativity and Brand Effectiveness — through keynotes, expert panels, and standalone sessions that tackle the most pressing opportunities and challenges facing the industry today. With AI rapidly transforming how brands plan, create, and deliver OOH campaigns, this conference will put already fast growing OOH market in Pakistan at the centre of the global conversations.

The conference brings together an exceptional international and local lineup, including Tom Goddard (President, WOO, London), Dino Burbridge (Innovation Consultant, London), Dennis Kuperus and Radjen van Wilsem (Netherlands), alongside Pakistan’s leading brand marketers, city authorities, and industry associations. Whether you are a brand marketer looking to understand how OOH drives real-world results, a media owner seeking to benchmark against global standards, an agency professional wanting to plan OOH with greater precision, or a technology innovator exploring AI’s role in the next decade of advertising — The #IRL Conference is where it all happens. This is not just an event. It is the beginning of a new chapter for OOH in Pakistan.

The conference will conclude with an exclusive Gala Dinner, bringing together speakers, sponsors, and VIP guests for an evening of connection and celebration.

For more information on the Forum contact Ahsan ahsan.sheikh@kineticww.pk