As the leader of Taiwan's portal website, Yahoo Taiwan DSP initially cooperated with PilotTV to provide a DOOH network across three fields: convenience stores, department stores, and transportation. These DOOH spots span 1147 fields, and 1426 screens, and accumulated more than 3 million viewers per day. Using facial recognition technology to collect the age and gender of the viewer in front of the screen, and gain insight into each geographical correlation (screen position) and the flow attribute in the different time slots.
In 2022, Yahoo Taiwan includes DOOH to Yahoo DSP programmatic buy this year to build a Yahoo DOOH network. With Yahoo O2O services, advertisers can purchase multiple advertising formats via a one-stop service. Yahoo can follow the budget scale to develop the best-fit omnichannel marketing strategy.
Jack Fang, head of Yahoo Taiwan Media Sales, said that despite the end of the cookie era, Yahoo has a multi-channel database that is still a powerful data resource for digital advertising ecosystems. In addition, Yahoo will maintain its strong data force to move forward bravely for emerging traffic such as DOOH that continues to be developed or creating immersive advertising experience, layout metaverse business opportunities, etc.
å°æ¹¾Yahooå°†DOOH纳入Yahoo DSP程åºåŒ–è´ä¹°ï¼Œåˆ›é€ 一站å¼å…¨åª’体行销æœåŠ¡
身为å°æ¹¾å…¥å£ç½‘站龙头，Yahoo Taiwan DSP与PilotTVåˆä½œï¼Œæä¾›DOOH 点ä½æ¨ªè·¨ä¸‰å¤§åœºåŸŸï¼šä¾¿åˆ©å•†åº—ã€ç™¾è´§å…¬å¸ã€ä¸Žäº¤é€šè¦é“，这些DOOH 点ä½è·¨ 1,147 场域ã€1,426 è¤å¹•æ•°ã€æ¯æ—¥è¶…过300 万人æµã€‚采用é¢éƒ¨è¯†åˆ«æŠ€æœ¯æ”¶é›†å±å¹•å‰è§‚众的年龄和性别，并深入了解ä¸åŒæ—¶æ®µçš„æ¯ä¸ªåœ°ç†ç›¸å…³æ€§ï¼ˆå±å¹•ä½ç½®ï¼‰å’Œæµé‡å±žæ€§ã€‚
2022å¹´Yahooå°æ¹¾å°†æ•°ä½å®¶å¤–媒体（DOOH）纳入Yahoo DSP程åºåŒ–è´ä¹°ï¼Œå»ºæž„ Yahoo DOOH è”æ’网，将æœåŠ¡ç‰ˆå›¾æ¶µç›–线上与线下，满足广告主一站è´è¶³å¤šå…ƒå¹¿å‘Šæ ¼å¼. Yahoo能ä¾ç…§é¢„算规模制定最适åˆçš„全频é“行销ç–略。
Yahoo 奇摩媒体业务事业群总ç»ç†Jack Fang表示，尽管 Cookie 时代告终，但Yahoo拥有多元频é“资料库，ä»æ˜¯æ•°ä½å¹¿å‘Šç”Ÿæ€ç³»å¼ºè€Œæœ‰åŠ›çš„æ•°æ®èµ„æºã€‚æ¤å¤–，æŒç»å¼€å‘çš„æ–°å…´æµé‡å¦‚ DOOHï¼Œæˆ–æ˜¯æ‰“é€ æ²ˆæµ¸å¼å¹¿å‘Šä½“验ã€å¸ƒå±€å…ƒå®‡å®™å•†æœºç‰ï¼ŒYahoo 都将ä¿æŒå¼ºéŸ§çš„æ•°æ®åŠ›å‹‡å¾€ç›´å‰ã€‚
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