Rebuilding Momentum
WOO President Tom Goddard: why five per cent is no solution as Out of Home media rebuilds momentum
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization's Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030 through incremental one per cent annual increases.
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