SE Asia Growth Through Technology

SE Asia - Growth Through Technology

SE Asia Growth Through Technology

A fireside chat between:

  • Tom Goddard  - World Out of Home Organization
  • Andreas Soupliotis -  Founder and CEO, Hivestack

Day Two of the Bali APAC Forum focused more on the Science of OOH and highlighted the growing impact of data, automation and the programmatic buying of OOH. Starting the Day, Tom Goddard, WOO President and Andreas Soupliotis founder and CEO of Hivestack, used their session set the scene in terms of the development of OOH and the state of programmatic DOOH in this diverse geographical market.

This enlightening discussion touched on a number of areas including the challenges associated with data and audience measurement, transparency and the prospect of consolidation within the technology landscape.

 

 

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