"Out of Home is the most human advertising medium"New Commercial Arts co-founder James Murphy declared

"Out of Home is the most human advertising medium"New Commercial Arts co-founder James Murphy declared

"Out of Home is the most human advertising medium" New Commercial Arts co-founder James Murphy declared as he concluded his presentation on creativity at last week's WOO European Forum. Murphy examined OOH creative from the paper and paste era to today,  where mobile, social media and digital OOH are combining to create a bright future, even in an ad world dominated by Facebook and Google.