OOH - A natural home for great creativity

Serena Abi Aad & James Harrison

Creativity is a key differentiator of OOH and Havas ME creative director Serena Abi Aad with BackLite Media COO James Harrison presented 'Out of Home - a natural home for great creativity' highlighting the continuing importance of creative for every OOH advertiser, with striking and award-winning regional examples such as adidas' ‘I’m possible’ campaign.

Serena is an award winning film director who found her way into advertising through her love of meaningful ads that have the power to change human behavior. Coming from the world of filmmaking and being a passionate storyteller, as a creative director at Havas Middle East, she is eternally challenging briefs to make sure the story moves people and doesn’t leave them the same.

Serena Abi Aad - Exec Creative Director, Havas ME
James Harrison - COO, BackLite Media

WOO is currently uploading recordings of all the presentations as well as speaker slides. This process will be complete by Tuesday next week. These will be made available to all MENA Forum delegates and WOO Members. Delegates will be emailed with a specific password to access the recordings and slides to download.

OOH - A natural home for great creativity