FEPE OOH News 10th January 2019

FEPE OOH News 10th January 2019



FEPE: Global CEOs of Kinetic and Posterscope join Keynote Speakers at FEPE International in Dubai

Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019.

FEPE is the global association for Out of Home media owners, national associations, specialist agencies, technology companies and other suppliers to the industry. 

De Roys and Whyte join Leagas Delaney chairman Tim Delaney and JC Decaux Co-Chairman Jean-Charles Decaux among the Keynote Speakers. 

Kinetic, owned by WPP, and Posterscope, owned by Dentsu Aegis Network, are the the world’s largest specialist Out of Home planning and buying agencies. 

FEPE President Tom Goddard says: “Our intention was always that FEPE’s 60th annual Congress in Dubai would the biggest and best yet and we’re delighted to confirm that we have Keynote Speakers from three fundamental pillars of the industry.

“Jean-Charles Decaux brings an essential perspective from the world’s biggest Out of Home media owner, Marc-Antoine de Roys and Stephen Whyte sit at the intersection of the industry with many of the world’s biggest advertisers and Tim Delaney is one of the world’s most respected and awarded creatives and also the head of a thriving independent international creative agency network. 

“FEPE Dubai  is now set fair to be 2019’s unmissable window on the thriving global Out of Home industry as we face the challenges of a rapidly changing media marketplace and a number of new demands and expectations from the international client community.  

“Last year in Sorrento we had a record 405 delegates from all over the world, including more than 20 from China for the first time, and we expect Dubai to be even bigger, making it truly representative of the global industry.”


UK: Clear Channel eyes M&A as it readies for independent future

Clear Channel has signalled that it will be looking at M&A opportunities as the out-of-home company prepares to become an independent business on the US stock market.

William Eccleshare, who will become global chief executive of Clear Channel in the spring, said the company’s creditors have shown "great confidence" by retaining their stakes rather than looking to sell, as Clear Channel finally separates from debt-laden parent company iHeartMedia in a long-awaited move.

Eccleshare, who has worked at Clear Channel since 2009, said he will be setting out "strategic plans" and "identifying which new opportunities we will be pursuing" in the coming weeks and months.

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UK: Ocean gears up for expansion with stock market quote

Ocean Outdoor, which operates a number of premium UK digital poster sites, is floating on the London Stock Exchange. Ocean manages and markets the iconic Piccadilly Lights (below) in the heart of London and the huge IMAX screen near London’s Waterloo station among others.

It was bought for £200m by private equity firm Ocelot Partners in March last year (Ocelot was subsequently renamed Ocean Outdoor) and the company bought Scotland’s Forrest Media for £32m in June. Ocean was believed to have been interested in buying Exterion Media, which manages the London Underground Out of Home estate, but that went to new contender Global for an estimated £450m. Global, until then a radio business, also bought Primesight and Outdoor Plus.

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UK: 5G is about to usher in yet another new marketing era

When a new technology first appears, we typically don’t have a clue what to do with it or what the possible outcomes could be. When electricity was introduced into factories it had little impact because managers continued to arrange plants around the power source – a steam turbine – even though they were redundant due to electricity. Only when a new generation of management realised that electric power allowed them to design factories around workflow did productivity soared.

Similarly, the internet was invented in the late 1960s, but didn’t take off until the 1990s due to Tim Berners-Lee creating the HTML protocol in 1990, and, in turn, the subsequent launch of the Netscape browser.

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USA: OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences

OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others.

With an expansive footprint that comprises more than 70 metros across America, OUTFRONT provides unparalleled access to the young, urban consumers that brands covet most.

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USA: Embattled Apple takes the privacy fight to rivals at CES

Apple doesn't usually appear at the Consumer Electronics Show in Las Vegas but it's taken a leaf out of the Nike school of guerilla advertising playbook this year with a huge poster on the side of a hotel overlooking the CES venue.

It's a selling point for iPhones of course, which have famously been struggling recently, but it also show the ability of Out of Home to make the biggest of impacts. And the eagerness of today's tech titans (Spotify and Twitter are other big users) to harness the power of Classic posters.  

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USA: Ian Dallimore's Predictions for OOH for 2019

Ian Dallimore is the Director of Innovation & Digital Sales Strategy for Lamar Advertising. Ian has three predictions for out of home in 2019:

  1. Programmatic will make a significant impact in the OOH space

Programmatic advertising has seen significant year over year growth in the digital OOH space the last few years.  Leading the charge, Vistar Media has been the programmatic leader in the OOH space thus far. However, 2019 will bring a handful of other players, including HiveStack and Place Exchange, with a lot of momentum. 

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Canada: COMMB Releases OOH Data Report and Interactive Mapping Tool

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) released its January Audience Data Report for over 59,600 indoor, outdoor and street level out-of-home faces across 280 markets.

COMMB has launched a new bilingual interactive mapping tool that enables planners to display both digital and static OOH products and networks in the top 15 inventory markets.

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Australia: Where commuters would rather be - Jetstar sets up eye-tracking OOH installations

In an Australian out-of-home first, Jetstar has implemented interactive eye tracking technology in its latest outdoor instalment.

In partnership with out-of-home (OOH) giant JCDecaux, over the holiday season Jetstar placed two of JCDecaux’s ‘INNOVATE’ panels in Melbourne’s Southern Cross Station and Sydney’s George Street.

The displays invite passersby to stand a short distance from the screen and allow the panel track the user’s eye movements. A range of Jetstar’s Christmas Sale destinations including Honolulu, Ho Chi Minh City and the Gold Coast are then displayed on the screen. 

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Japan: JCDecaux wins Kansai airports 10 year exclusive digital advertising concession

JCDecaux SA, the number one outdoor advertising company worldwide, announced that its Japanese subsidiary MCDecaux (JCDecaux: 85%; Mitsubishi Corporation: 15%) has won the digital advertising concession of Kansai Airports' 10-year contract.

Kansai Airports Group consists of 16 companies, including Kansai Airports, which was established by a consortium with VINCI Airports and ORIX Corporation as its core members. Kansai Airports has operated Kansai International Airport (KIX) and Osaka International Airport (ITAMI) since April, 2016, and Kobe airport since September, 2017.

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India: Why do webseries romance the good old billboard?

Outdoor is one of the oldest advertising mediums there is. And interestingly, the most prolific user of this space today is the youngest entertainment platform out there - the OTT segment.

The many roads of Mumbai and streets of the Capital, Delhi (to name a couple of prominent locales) are cluttered with gigantic hoardings featuring shows like Netflix's 'Selection Day' and Zee5 Originals' 'Rangbaaz' among the many billboards that highlight what's new on these streaming platforms. Such is the scenario in the top six metros of India where digital video platforms are spending plenty for their offerings to stand tall at premium sites to garner eyeballs. 

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India: Why digital platforms love good old-fashioned outdoor ads

The biggest spenders on out-of-home advertising slots in urban India right now are OTT digital platforms, such as Netflix and Amazon video, according to industry observers.

The fact that these young digital players have overtaken real-estate brands in the use of OOH, one of the oldest advertising mediums, may be surprising, but there are clear advantages experts have pointed out.


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