Save the Date: Asia OOH Seminar Ho Chi Minh City, 12-13 November 2026

Asia’s Out of Home industry will come together once again this November, as the Asia OOH Seminar heads to Ho Chi Minh City, Vietnam on 12–13 November 2026 — two days exploring the next phase of the region’s growth through measurement, automation and AI, held in association with the World Out of Home Organization.

The Asia Initiative was formed to encourage more active exchange and collaboration across Asian OOH markets, while supporting closer alignment with WOO guidelines. Markets across the region continue to grow at different speeds and along different paths — a diversity that is one of Asia’s great strengths, but one that underlines the value of open dialogue, shared understanding and closer cooperation, above all in audience measurement, the use of data, and the wider development of the industry.

Building on Shenzhen

Ho Chi Minh City follows the Initiative’s inaugural regional seminar in Shenzhen this March, which drew more than 60 industry leaders from 11 countries across Asia for three days of presentations, closed-door workshops and roundtables on audience measurement, data governance and industry alignment. Delegates there noted that while every Asian market faces different conditions, many of the industry’s challenges are shared — and that regional collaboration and knowledge exchange give even markets without established measurement systems the confidence to build them.

Vietnam now picks up that momentum. One of the region’s most dynamic and fastest-growing OOH markets, Ho Chi Minh City will host media owners, agencies, advertisers and technology leaders from across Asia to exchange ideas, share practical case studies, and shape the future of Out of Home.

Two days, two formats

The seminar keeps the workshop-led character that defined Shenzhen, pairing a full conference day with a day of hands-on, interactive sessions.