FEPE OOH News 17th January 2019

FEPE OOH News 17th January 2019



FEPE International Announces Awards Judging Panel

Global Out of Home Association FEPE International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry’s Rising Star.

Executive director John Ellery will chair the awards panel drawn from the FEPE board and Executive including new Director Katrin Robertson from blowUP Media. They will be joined by Charmaine Moldrich, CEO of Australia’s Outdoor Media Association. 

Joining the awards panel for the FEPE Creative Awards is Dino Burbidge, latterly Director of Tech and Innovation at London creative ad agency WCRS. Burbidge brings a wealth of advertising and technological expertise to the Creative Awards which celebrate the best creative work in the medium through the year.

Once again the panel of judges for the Creative Awards will make two awards: Classic, for traditional static posters, and Digital.

Last year’s Classic winner was music streaming company Spotify for its US campaign featuring a number of alternative playlists, produced in-house. The winner in the Digital category was Japan National Tourism Organisation for a for a campaign from Enjin Tokyo who worked with Clear Channel France to show the full potential of the digital Out of Home medium.

Awards chairman Ellery says: “the FEPE International Creative Awards have become the blue riband of Out of Home creative globally and we hope and expect that this year we will have more entries than ever.

“Last year’s Classic and Digital winners, and many of the other contenders, were outstanding and the addition of Charmaine and Dino to the judging team will ensure the 2019 Awards reflect the very best creative work of the industry worldwide.”

Entries in all categories are free and may be submitted by FEPE members and OOH National Associations.  For further information on entry requirements and a nomination form please go to www.worldooh.org . Closing Date for nominations is March 1st.  All nominations should be sent to Richard Saturley -  richard@worldooh.org


UK: JCDecaux names new UK CEOs as Philip Thomas and Spencer Berwin step down

JCDecaux's joint UK chief executives Philip Thomas and Spencer Berwin are to step down from the helm of the out of home advertising company after three years.

The pair, pictured above, will relinquish their roles at the end of March and will move to new positions as non-executive directors. Dallas Wiles was chief commercial officer and Chris Collins was managing director of rail and retail divisions, they have now been promoted as like-for-like replacements.

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UK: Exterion Media and TfL announce brand launch partners for new full-motion Digital Ribbons on London Underground

Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations. 

The high-impact, HD screens – the first of their format in the UK – impressively span the length of major escalator locations in King’s Cross St Pancras, Piccadilly Circus and Tottenham Court Road stations, reaching a highly-prized commuter audience across 15 million individual journeys each month. 

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UK: Southampton becomes Ocean's twelfth city win

Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city.

Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive environmental standards and improve aesthetics for the city.

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Ireland: Ireland's Booming OOH Sector Ends 2018 on a High

Ireland’s OOH market grew in value by 4% in 2018, fuelled primarily by a robust second half of the year, according to PML Group.

A key driver in the growth of the market was digital OOH which accounted for 19% of all OOH in 2018 and the agency expects this to increase to 25% in 2019, driven by the launch of new networks such as Digipanels and the expansion of existing digital networks.

According to PML, Diageo was the biggest OOH advertiser in 2018, followed by McDonald’s and AIB Group.  Some of the biggest increases in investment among advertisers came from Dunnes Stores, PepsiCo and Ulster Bank.

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Sweden: Digital billboards in Stockholm swap ads for homeless shelter info

The urban built environment isn't always accommodating to those who have nowhere else to go after the sun sets and temperatures plummet. Increasingly, urban design can be downright hostile to those sleeping on the streets.

This winter, however, the Swedish capital of Stockholm is offering a brilliant and big-hearted antidote to a sweep of anti-homeless "defensive design" tactics popping up in both European and American cities. To be clear, Stockholm isn't making special accommodations to those who find themselves hunkering down on park benches and on sidewalks — rough sleepers, as they're often referred. But it is transforming another ubiquitous street-side fixture, the digital billboard, into a helpful tool for getting city's homeless population indoors in frigid weather.

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Netherlands: JCDecaux wins a new 11 year contract with Rotterdam for analogue and digital advertising street furniture

JCDecaux wins a new 11 year contract with Rotterdam for analogue and digital advertising street furniture

JCDecaux S.A. the number one outdoor advertising company worldwide, announced today that its Dutch subsidiary, JCDecaux Netherlands, has been awarded a new 11 year (8+3) exclusive contract for all analogue and digital advertising street furniture in Rotterdam, following a competitive tender.

This new contract includes 242 2m² analogue and digital panels, 52 of which have the possibility to display full-motion advertising, as well as a maximum of 78 6,5m² panels. It does not include the bus/tram advertising shelters which JCDecaux operates under the RET contract awarded in May 2017.

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USA: OAAA Thought Leadership - OOH in 2019: Predictions & Insights

The OOH industry is excited for 2019, evidenced by the many positive predictions leading into the new year. While each series of predictions from OOH thought leaders is deserving of a full read, for a more condense compilation, please read on.


Programmatic is the future of OOH, according to most. Digital OOH accounted for $2.7 billion in ad spend in the US last year and is projected to grow by 12 percent by 2020. The trend in digital OOH deserves its own merit but is also augmented by programmatic OOH.

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Canada: Montreal-based OOH software developer makes Deloitte's top 50 in Canada

Ayuda, a business software provider for out-of-home (OOH) advertisers, has been ranked among both Deloitte’s Fast50 in Canada and Fast500 in North America for 2018.

With 647 per cent revenue growth since 2014, Ayuda—an advertising technology and operations software company specializing in OOH 

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Australia: JCDecaux bows out of City of Sydney tender

International out of home business (OOH) JCDecaux has refuted claims made by the Australian Financial Review that it is the front runner for the lucrative City of Sydney OOH contract.

In a statement from the company, JCDecaux said it was surprised by the claims, as it had made the decision not to submit a bid proposal under the "current tender terms".

The article claimed that JCDecaux had partnered with Telstra in a bid to strengthen its proposal to nab the $300 million contract, which encompasses street furniture, buses and trains.

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Australia: 5G & Outdoor Advertising - The Great Land Grab

Media and marketing scribes in Australia were ignited somewhat last week with news of the imminent awarding of one of the largest outdoor media contracts in Australia — the City of Sydney’s street furniture and outdoor advertising assets. The official timetable quotes February as the expected announcement date.

Comprising over 2,000 physical assets, the City of Sydney contract has been held by JCDecaux since 1999, and the tendering process has been underway for over 12 months.

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New Zealand: Seedooh begins international expansion with New Zealand's LUMO

Australian based digital out-of-home reporting platform Seedooh has revealed its first international deal with New Zealand’s LUMO Digital Outdoor.

Seedooh, the Australian-based and fully independent reporting platform for the Out-Of-Home (OOH) industry, has announced its first international business deal through a formal contract with one of New Zealand’s leading OOH operators, LUMO Digital Outdoor.

The deal will enable LUMO to provide independently verified, connected and standardised campaign delivery reports to its customers in almost real time via Seedooh’s Media Owner platform.

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China: China advertising spend to grow 7% in 2019

Advertising spend in China is forecast to increase by 7% in 2019 as the middle classes’ purchasing habits continue to fuel the market, according to Dentsu Aegis Network.

China’s ad spend will reach RMB 717bn driven by digital’s ongoing growth – up 15.8% in the first three quarters of the year – and digital out of home (OOH), which increased 14.2% over the same period. Meanwhile, newspapers, magazines and television all recorded declines of 28%, 9% and 5.5%, respectively.

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India: Large Outdoor Screens in India Target Vehicular Traffic

Origins’ Foot-Overbridge (FOB) is India’s first ultra-modern FOB connecting commercial viability to public utility with a 42-meter long overbridge used by thousands of people every day.

The idea was to create a modern infrastructure that merges commercially viable digital spaces with socially useful infrastructure. It is built with an investment of more than $1 million, and a major part of the investment has gone into building public service solutions and only a quarter has gone into the media.

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Japan: DOCOMO and Dentsu Establish New Digital OOH Advertising Company "LIVE BOARD"

First in Japan to Realize OOH Advertisement Sales Based on Impressions Utilizing Mobile Phone Network Operational Data

NTT DOCOMO Inc. (hereinafter "DOCOMO") and Dentsu Inc. (hereinafter "Dentsu") have agreed to establish LIVE BOARD, Inc., a new company engaged in the sales of digital advertising space that will leverage the management resources of both companies, manage Digital-Out-Of-Home (hereinafter DOOH1) distribution platforms and develop advertising media. The new company will be launched in February 2019.

1. Objectives Behind the Establishment of the New Company
Leveraging the respective assets and knowhow of DOCOMO, which has marketing data for mobile phones and a variety of services, and Dentsu, Japan's leader in advertising transactions and performance, the two companies aim to resolve current OOH advertising issues and promulgate and expand DOOH business adding new value including linkage with smartphones by realizing the provision of OOH viewing data and automating advertising transactions.

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