FEPE OOH News 1st December 2016

FEPE OOH News 1st December 2016



FEPE NEWS: India’s Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board.

Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India.

In a long and distinguished career he has negotiated the first private equity placement in an out of home company in India, via Citicorp Finance, founded Laser Advertising, a joint venture with MMT USA, and pioneered large format digital printing for what is now MMT (India) Pvt.

He is also director and joint owner of Professional Management Group, India’s first sports management company founded by Sumedh Shah and cricket legend Sunil Gavaskar.

FEPE president Matthew Dearden says: “We’re delighted to welcome Noomi to the FEPE International board, for his own entrepreneurial abilities and also as a representative of one of the fastest growing and most important out of home industries worldwide.”

Mehta says: “FEPE International is now a truly global organisation and I’m delighted to be able to bring an increased Asian perspective to the important work FEPE is doing developing and marketing the industry worldwide.”

UK: Glasgow based Forrest Group announced, with great sadness, the passing of their Chairman Patrick Trainer.

‘Pat’ was a true leader and innovator in UK out of home, with a career spanning 7 decades, having started out in the 1950’s as a site finder with Arthur Maiden & Co. before setting up his own business Trainer Advertising in the late 1960’s.

Over his long career he witnessed the evolution of our industry from ‘paper and paste’ to large format digital. A man of great humour and compassion, Pat was universally liked and respected by his clients and competitors and is a great loss to his family, friends, colleagues and the UK out of home industry.

Pat is succeeded by his son Chris, the current Forrest Group CEO.

All at FEPE send their condolences to the Trainer family and Forrest Group at this sad time.

Turkey: BroadSign Now Powers Core Out of Home (Formerly Clear Channel Turkey) Displays

The initial conversion of 126 screens in three shopping malls has been completed.

BroadSign International, LLC, the largest provider of automated digital out-of-home software, has been selected to power the Core Out of Home network, formerly known as Clear Channel Turkey.

The initial conversion of 126 screens in three Turkish shopping malls has been completed and rollout will continue across over 1,000 displays and ten shopping malls in total. Inventory consists of 55” – 65” portrait oriented LCD displays, as well as 1×3, 3×4 and 4×3 videowalls.

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UK: How can OOH help retailers increase their online sales during the Christmas period?

A recent international study (RetailMeNot) has been conducted across four of our European markets including UK, France, Netherlands and Spain. This study reveals that European consumers splash out on friends and family during the six weeks run up to Christmas - with a high portion of people now choosing to shop online. Christmas shopping budgets in Europe are expected to increase by 1.5% in 2016 - thanks to online and mobile buying.

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Portugal: Multimedia Outdoors Portugal wins Best Out-of-Home Company Award

Every year the main media and advertising magazine Meios & Publicidade awards the best companies and personalities in the areas of Advertising, Marketing and Media. This Wednesday, November 23, MOP won for the 4th time the award for Out-of-home Advertising Company in a final against JCDecaux and Cemusa.

Agencies, partners and brands were part of a jury that recognized MOP's work throughout the year and its continuous search for innovation and valuing out-of-home.

Full winners list here:

UK: Out of Home grows 3.5% to £280.2m in Q3

Outsmart, the trade body for the Out of Home (OOH) industry, has announced that the total revenue reported across all Out of Home advertising for the quarter July to September 2016 is £280.2m. This Q3 figure represents an increase of 3.5% year on year and the highest total for the quarter ever recorded.

Digital revenues amounted to £104.3m, up by a significant 26% year on year and accounted for 37% of the total Out of Home revenue, a further uplift from 30% in 2015.

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UK: Forrest Media Selects Daktronics Video Displays for Scotland Installation

First 8-millimetre outdoor displays in Europe installed in Glasgow

The people in Glasgow, Scotland, are enjoying new sights as they pass by The SSE Hydro Arena as Forrest Media has selected Daktronics to install a two LED video displays to share brand and advertising messages with the masses.

The installation of two 8-millimeter LED video displays, the first of their kind in all of Europe, took place this past August in Glasgow, Scotland, and expands Forrest Media's network to 19 giant displays throughout the UK.

Forrest Media MD Marc Keenan said, "We are delighted with these new screens. The combination of the 8-millimeter tiles and the new cladding at such a 'go to' location looks amazing and this latest development reinforces our continued investment in the DOOH medium."

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UK: Ocean Group joins the Branded Content Marketing Association (BCMA)

In a move which marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group is the first UK player to join the Branded Content Marketing Association.

Membership to the industry body propels Ocean’s positioning as a live broadcast and digital medium. The media owner has a growing slate of content deals with the British Olympic Association and Team GB, the British Fashion Council and the BFI.

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USA: DSE 2017 to Present DOOH Network Keynote “State of the Digital Out-of-Home Media Industry 2017”

Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that the keynote session for its Digital Signage DOOH Network Operators Seminar Program at DSE 2017 designed specifically for DOOH Network Operators and Advertising Agencies or anyone considering creating a digital communications network, will kick off with a session titled, “State of the Digital Out-of-Home Media Industry 2017.”

On Wednesday, March 29 at 8 a.m., Patrick Quinn, President and CEO for PQ Media, will make an in-depth presentation on the state of the U.S. and Global Digital Out-of-Home media sector relative to the broader media industry and overall economic conditions. His talk will provide attendees with exclusive market intelligence, current tracking data and forecasts covering place-based video networks, digital billboards and signage, and interactive kiosks operating across a dozen key venue and location categories.

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USA: Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016.

The work, developed by Spotify's internal creative team, began rolling out Monday in the U.S., the U.K., France and Germany on Monday and is fully in market today. The ads use aggregate data, and even some individual data, to generate headlines like:

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USA: The shocking truth about Out of Home

Gina Grillo, President & CEO, The ADVERTISING Club/International ANDY Awards

Next time you are out and about, look up, look around you. The landscape is changing; literally and figuratively. Some of you may be shocked to realize just how much out-of-home has permeated our daily lives. Let me tell you more.

According to the Outdoor Advertising Association of America (OAAA) Out-of-home (OOH) drives more online activity per ad dollar spent than any other traditional media. OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online. Need more? 85% of all consumers believe OOH is useful, 83% believe it’s informative and 82% say it creates jobs and stimulates the economy. The triumvirate of creative, data and technology are at the core of the out-of-home phenomenon driving growth, making OOH one of the fastest growing ad mediums.

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USA: OOH analyst Mark Boidman named Best Investment Banking Advisory Managing Director (USA) (AIGglobalmedia)

Congratulations Mark!

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Australia: Celebrating evolving creative in Out-of-Home

The Outdoor Media Association (OMA) has today announced the winners of its Creative Collection competition for Q3 2016.

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

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Australia: Free OOH exhibition reveals world changing research

Made Possible by Melbourne…

The University of Melbourne drives research that is changing our world. They are celebrating this throughout November with their ‘Made Possible by Melbourne’ activity. Fourteen OOH sites in the City of Melbourne are hosting installations that explore some of their best research projects, alongside audio explaining the inspiration behind these incredible stories.

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South Africa: City gets tough on illegal outdoor advertisers

The City of Johannesburg is stepping up its efforts to curb illegal outdoor advertising, which does not only create a safety hazard but is also costing it hundreds of millions of rand in lost revenue every year.

As the City continues its clampdown on offenders – including big corporations and media owners – by instituting civil claims and laying charges against them, its Outdoor Advertising Unit is soon to embark on a massive educational drive to engage and sensitise residents about the impact of illegal outdoor advertising in the public sphere.

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South Africa: Eight OOH trends to watch out for

It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in 2020, from R4.2bn in 2015. This is according to PwC and was the starting point for OOH player Provantage’s trend forecast in this media space. Michael Bratt spoke to Provantage managing director, Jacques du Preez, to find out more.

The PwC research reported that digital OOH made up 22% of total OOH in South Africa in 2015 and is expected to grow to 37% by 2020. This is the basis of Du Preez’s first trend. “You have to be in digital. It’s the future. If you’re not in digital as an out of home player you are looking for trouble. And it’s a key component in terms of growth going forward,” he says firmly.

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Rwanda: Clarification on the issue of outdoor advertising in the City of Kigali

Kigali, 23rd November 2016

In an effort to address the issue of disorder and congestion of billboards in road reserves and junctions, the City of Kigali Council passed outdoor advertising regulations in 2012, published in the Official Gazette as No. 05/12 of 28/10/2012. The new regulations were designed to comply with the traffic and road safety laws.

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Indonesia: Man Hacks Digital OOH Billboard So He Could Watch Porn In A Traffic Jam

A 24-year-old Indonesian man is facing a lengthy jail term after he allegedly hacked a digital out of home billboard on a Jakarta freeway so he could watch pornography while stuck in a traffic jam.

The Daily Mail is reporting the IT worker managed to broadcast 10 minutes of a Japanese adult film called ‘Watch Tokyo Hot‘ to passing bemused and horrified motorists.

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