FEPE OOH News 28th February 2019

FEPE OOH News 28th February 2019


FEPE: FEPE extends deadline for 2019 Awards to March 8th 2019

Following a rush of late entries, FEPE International is extending the deadline for entries to its 2019 Awards to March 8th. The Awards will be presented at the Gala Dinner at its Annual Congress, which will held at the Dubai Intercontinental Hotel, Festival City in Dubai from May 1-3. 

2019 will see the second year of FEPE's Rising Star Awards for someone under 30 who has made an outstanding contribution to the Out of Home industry. Nominated individuals should be directly employed in the OOH industry, working for a media owner, specialist or technology company. 

As in previous years, there will be Awards for Lifetime Achievement, Leadership, Technical Achievement and outstanding Creative Achievement. The latter are divided into two categories: Classic and Digital. 

For the first time this year the winner of the FEPE International Technology and Innovation Award will be chosen by delegates at the annual Congress.

The FEPE judging panel, chaired by Executive Director John Ellery, will select the best three submissions for this Award, and they will then be invited to present to delegates on the afternoon of the first full day of this year’s Congress programme, May 2.  

Last year’s Technology and Innovation Award went to Daktronics for its ground-breaking work on Ocean Outdoor’s iconic new Piccadilly Lights in London.

Furthermore the best creative campaigns, chosen by a panel led by Dino Burbidge, latterly Director of Tech and Innovation at London creative ad agency WCRS, will be showcased at the Congress.

In 2018 the Classic award went to music streaming company Spotify for its US campaign featuring a number of alternative playlists, produced in-house. The Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo who worked with Clear Channel France to show the full potential of the digital Out of Home medium, realised with flair and technical ingenuity.

Nominations can be made by any FEPE Member or recognised National OOH Association. For a nominations form go to www.worldooh.org and for further details contact Richard  Saturley at richard@worldooh.org

UK:CMA invites comment on Global Exterion takeover

The Competition & Markets Authority (CMA) has invited interested parties to comment on radio giant Global’s takeover of out of home advertising group Exterion Media. This comes as newly-formed OOH division, Global Outdoor looks to bulk up to account for around a third of the UK outdoor advertising market.

Global is on an outdoor acquisition spree having secured Primesight and Outdoor Plus just months earlier. The routine CMA investigation launched 15 November and required that Exterion remains a separate entity from Global Outdoor until the conclusion of the probe.

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UK: TfL vows to help brands as junk food ad ban begins

Transport for London has promised to help brands win exemptions if they get caught up unfairly in the "unintended consequences" of its junk food advertising ban, which comes into effect on 25 February.

Chris Macleod, TfL’s director of customer and revenue, said TfL had been talking to advertisers and held an all-agency meeting at City Hall earlier this month to discuss the ban on food and non-alcoholic drinks that are high in fat, salt and sugar and to explain how to apply for exemptions.

London Mayor Sadiq Khan’s HFSS ban, which covers all of TfL’s estate, including the London Underground, the bus network and taxis, is aimed at curbing childhood obesity.

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Northern Ireland: Tourism NI Dominates Belfast 'Streets on Primesight' Digital Network InLink

Tourism NI took to the great outdoors as an exclusive launch partner of Primesight’s InLink, dominating the digital content on 18 Belfast City Centre screens.

The Discover NI campaign ran from  February 18 to February 24 and showcased a range of destinations to visit across Northern Ireland.

Speaking about the campaign, Wendy McWilliams, media director at Genesis said; “Genesis are always looking for new platforms to showcase our client’s campaign, so naturally we’re delighted to partner with PML and InLink in this media innovation. We believe the 18 Belfast City Centre high-definition digital screens, all of which deliver dynamic content, will prove hugely popular with consumers and advertisers alike. Plus, when you consider the InLink sites offer added benefits such as free wi-fi, a facility for charging mobile devices and making free phone calls, it’s easy to see why they’re an exciting addition to the city.”

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France: JCDecaux introduces the first international audience measurement solution for airports

JCDecaux the number one company worldwide in outdoor advertising and in airport advertising, announces the launch of AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry.

Developed to offer advertisers and agencies standard metrics throughout the world, this unprecedented and innovative methodology has been designed in collaboration with Veltys, a company specialising in complex data analysis, processing and modelling. As well as including the main OOH audience measurement standards and rules, the system also takes into consideration the specific features of airports in terms of frequency of contact and audience reached to deliver an unrivalled level of granularity and accuracy in the results produced.

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USA: DPAA Changes Venue, Moves Up Date, On Annual Video Everywhere Summit

The Digital Place-based Advertising Association is moving to bigger digs, and also moving up the event date for its annual NYC Video Everywhere Summit.

The annual conference and micro trade show will be held this year on Tuesday, Oct. 15th at the Sheraton New York Times Square Hotel – the move brought on by a need to accommodate the anticipated record number of delegates, and a waiting list of exhibitors.

The Video Everywhere Summit bills itself as the largest one-day event dedicated to the digitization of out-of-home advertising, including multi-screen engagement and use of mobile/location data. The 2019 Summit is expected to exceed the record 900 delegates who went to the 2018 event last fall.

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USA: Sean Reilly on Fairway, Automotive and Digital Signs

Lamar CEO Sean Reilly had plenty to say about the Fairway integration, digital signs and Lamar’s renewed focus on auto dealers on yesterday’s earnings conference call.

On integrating the Fairway assets  purchased in December 2018:

The integration of Fairway is going very very well.  Typically the low hanging fruit is on the expense side.  And that happens pretty quickly…

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USA: Daktronics Selected for LED Installation in Times Square

Property owner Brookfield and consultant Sensory Interactive have selected Daktronics of Brookings, South Dakota, to supply and install a system of large-scale exterior LED displays at the legendary Brill Building in New York’s Times Square.

Sensory Interactive directed the procurement process for Brookfield and is also providing documentation and project management services.

Daktronics will install six new LED displays at the building, which is located at 1619 Broadway, between 49th and 50th Streets. The display program makes the most of this high-visibility address by placing signage elements on both sides of the building’s corner location. 

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USA: Subway stations and train cars will get thousands of new digital screens, earning the MTA millions of dollars

You'll see more ads on your commute, thanks to thousands of new digital screens coming to subway cars and stations.

Over the next five years, about 37,000 new video screens will be installed in subway and commuter rail cars. The screens are getting a test run on the No. 7 line, ahead of a full roll out that'll begin this October.

Another 16,000 new video screens will go into subway and commuter rail stations.

"We have in effect lots and lots of New Yorkers whose eyeballs we can sell to advertisers," MTA construction chief Janno Lieber said Monday at an MTA board meeting. "That is going to increase our value over time."

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USA: Robots won't replace Out-of-Home sales teams, but they will make them better

For many, automation, algorithms and AI conjure images of a future where humans are dispensed with and robotic beings rule the world.

But when we set Hollywood, headlines and the predictions of the third most popular folk comedy duo Flight of the Conchords aside, we see automation for what it really is. A powerful tool that can transform the way we work for the better. Automation fast-forwards the passage of time to complete monotonous or repetitive tasks with no risk of human error. In the workplace, this frees teams to focus on more important tasks requiring human perception and skill.

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USA: Billboard Wars Revisited

Starting with Ally and Amy competing for attention in Hollywood above, to the NFL’s Saints who seem unable to move on from their loss to LA’s Rams as pictured below. Then right past a wine and weed brawl to the oldie but still discussed, BMW/Audi war.

Billboard ‘wars’ have been with us since the beginning of commerce and competitive brands. That is to say since the beginning of OOH time.  While ads talking to each other are nothing new to advertising or OOH, Rave’s read serves as a reminder of the effectiveness of OOH and importance of calling on competitive brands.

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Australia: MOVE gives MORE - 2.2% Out of Home audience increase in 2018

MOVE (Measurement of Outdoor Visibility and Exposure) has released the results of its 2018 annual data update, showing that for the eighth consecutive year Out of Home (OOH) audiences have increased, growing 2.2% in 2018 and now reaching 12.7 million Australians each day.

As part of the audience increase, the 2018 data update also includes:

Improved transit methodology to more accurately reflect OOH audience data
Expanded measurement for double decker buses
Updated Australian Bureau of Statics data

“MOVE provides accurate audience data so that clients can get the best results from investing in our fast-growing media channel,” said Charmaine Moldrich, CEO, OMA and MOVE.


Australia: Adshel buy boosts oOh!media to record $416 million in revenue

Outdoor advertiser oOh!media posted double-digit revenue growth for 2018, after a strong fourth-quarter contribution from its Commute (formerly Adshel) business. Organic revenue increased by 10% to $416.8 million.

CEO Brendon Cook said 2018 was a transformational year for the company, which bought Adshel for $570 million in September from Here, There and Everywhere (HT&E).

 “The acquisition of Commute brings the highly complementary segments of street furniture and rail to our portfolio,” said Cook. “This ensures oOh! has the most diverse and integrated national audience delivery network in the industry, extending our audience reach to well above 90% of the Australian population, and the largest coverage in New Zealand.”

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South Africa: Latest ROAD Research demonstrates how to optimise OOH

The latest ROAD research highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types.

 Latest ROAD Research demonstrates how to optimise OOH. This new research aims to allow users to optimise media planning and buying and to develop effective strategies. The OMC recently presented in both Johannesburg and Cape Town to attendees who, according to the OMC, all understand the importance of this currency.

“The OMC’s vision is, and continues to be, being an organisation that brings stature and credibility to the medium through strategic and collaborative marketing efforts,” says OMC’s general manager Trish Guilford. 

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South Africa: OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria - a capability no other market offers. It is also the first in Africa to offer planning guidelines.

Both innovations were introduced to industry stakeholders at presentations in Cape Town and Johannesburg recently. “Planning using the media rate was a key request we received from industry,” explains Jorja Wilkins, marketing services executive of Primedia Outdoor. 

She adds that while this request was in conjunction with optimising campaign objectives, the innovation goes beyond this. 
You will be able to run plans, not only optimise on campaign go.

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Mali: MIP Mali Rebrands to Pikasso Mali

Following the acquisition of MIP Tunisie in August 2016 by Pikasso, a leading Out-of-Home company in the Levant and North Africa, and its partnership with Impact Media Group, MIP Mali rebrands to Pikasso Mali.

To match with its new identity, MIP Mali has rebranded all the 4x3 Billboards by installing a yellow frame and the yellow iconic bar under the Rooftops, a signature of excellence and quality to Pikasso.

The entire quality procedures specific to the Group are now applied to ensure high international standards and a world class customer service.

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Kenya: Adspace Africa partners with Eskimi DSP to integrate outdoor and online media buying

Adspace Africa in partnership with Eskimi DSP, a Lithuania-based firm and the largest programmatic network in Africa, have today shortened the gap between outdoor buying and online advertising by allowing you to advertise offline and online at the same time.

The outdoor industry hasn’t quite taken to using data and Adspace sees this as the right opportunity to intimately integrate the two. Basically, businesses can now place a billboard anywhere in Kenya while also buying the equivalent online audience in the same location(s).

“Today we exist in a much more interconnected world, your offline audience is also online. And that’s where the integration with programmatic advertising comes in to make this space more data-driven, automated and measurable. We are really excited to partner with Eskimi DSP,” Fred Kithinzi, CIO at Adspace Africa, emphasizes.

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China: Nike Women rolls out OOH ad in Wan Chai featuring Cecilia Yeung

Nike Women has launched a new campaign for the Greater China region, featuring five female athletes, with an aim to encourage women to be themselves and live life on their own terms.

The campaign focuses on the inspiring life stories of five athletes, including Li Na(李娜), Chinese professional tennis player, Cai Zong ju(蔡宗菊) boxrec 5 star boxer, Team Kung Fu Cha-Cha(功夫茶茶), the world-recorder holder for rowing across the Atlantic, Shao Ting(邵婷), Chinese basketball player for the national team, and Cecilia Yeung(楊文蔚), Hong Kong female high jump record holder.

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