FEPE OOH News 29th November 2018

FEPE OOH News 29th November 2018




FEPE International announces 2019 Awards - Nominations now open


Nominations are now open for FEPE International's  5th Annual Awards to be presented at its Annual congress in Dubai from May 1-3. The Awards will be presented at the Gala Dinner on May 2.

2019 will see the second year of FEPE's Rising Star Awards for someone under 30 who has made an outstanding contribution to the Out of Home industry. Nominated individuals should be directly employed in the OOH industry, working for a media owner, specialist or technology company.

The inaugural Rising Star Awards went to Tess Phillips of Australia’s OMA and Stephanie Gutnik of Broadsign.

As in previous years there will be Awards for Lifetime Achievement, Leadership and outstanding Creative Achievement. The latter are divided into two categories: Classic and Digital.

The Classic award went to music streaming company Spotify for its US campaign featuring a number of alternative playlists, produced in-house. The Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo who worked with Clear Channel France to show the full potential of the digital Out of Home medium, realised with flair and technical ingenuity.

In 2018 the Lifetime Achievement Award went to the late Dennis Sullivan, who played a leading role in the formation of the UK's first specialist OOH planning and buying specialist Portland Outdoor.

The Leadership Award went to Naren Patel, CEO of UK OOH owner Primesight, for his outstanding work over many years in helping to lead the OOH industry into a new and exciting future while the Technical Achievement Award was won by Daktronics for its outstanding work on London's iconic Piccadilly Lights digital display.

FEPE International Executive Director John Ellery says: "The FEPE International Awards are now established as the blue riband for the international Out of Home industry and we are expecting more nominations than ever for 2019.

“Our aim is always to celebrate the best of Out of Home: the leaders who have made the industry the global force it is today and the very best creative work in both Classic and Digital.

“They are the corner stone of our annual Gala event (on May 2 in 2019) and play an important part in bringing the worldwide OOH industry together.”

Nominations can be made by any FEPE Member or recognised National OOH Association. Closing Date for all Nominations is March 1st  2019. For a nominations form go to www.worldooh.org  For further details contact Richard Saturley richard@worldooh.org



Digital to account for entirety of OOH growth


Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report.

The latest Global Ad Trends focuses on digital out of home, defined as video content and/or digital signs located in high-traffic public locations such as high streets, airports, bus shelters, subways and malls.

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The FIA and JCDecaux are renewing the global road safety campaign #3500LIVES for the third year running


Jean Todt, President of the Fédération Internationale de l’Automobile (FIA) and Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, have renewed their road safety partnership – #3500LIVES – for the third year running. This global campaign was launched in 2017 to reduce road crashes, which cause 3,500 deaths every day around the world.

A public health issue

3,500 people are killed in road accidents every day, or more than 1.3 million a year. This figure is steadily rising. Between 20 million and 50 million people are injured on the roads each year. Young people are particularly affected as road accidents are the number one cause of death of 15-to-29-year-olds. Road safety is a real public health issue, representing a challenge and a priority for all countries and their citizens around the world.

A positive, universal, high-impact campaign

Since 2017, the #3500LIVES campaign has taken a positive, tangible approach to raise awareness and encourage pedestrians, cyclists, motorcyclists and drivers to adopt simple, easily applied habits that have proven to be effective.

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UK: As Global and Google flex their OOH muscles, the industry calls for fewer data silos


With radio giant Global now owning close to 35% share of the UK’s out-of-home (OOH) ad sector and Google reportedly eyeing a foray into outdoor, the industry is calling for more cohesion when it comes to data that supercharges outdoor campaigns.

Last month, Global acquired Exterion Media weeks after having snapped up fellow OOH companies Primesight and Outdoor Plus in a double deal. Since then, it's been experimenting with using the data gleaned from its radio network to power location-based outdoor campaigns.

Google meanwhile, is reportedly plotting a move into the programmatic OOH space in Germany with plans to expand into other markets. While the tech giant denied this, its rich first-party data and ability to create dynamic creative makes it a strong contender to flex its muscle in the space.

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UK: Havas Media and Kinetic take home top accolades at The Drum Out of Home Awards 2018


Havas Group Media and Kinetic Worldwide UK have won the top accolades at The Drum Out of Home Awards 2018.

Havas Media, VCCP, Adcity and Posterscope were awarded the coveted Grand Prix, along with Out of Home Campaign and Multi-platform Media Campaign trophies, for their work with O2 on the Oops campaign.

Over the past three years, the UK racked up a £1bn repair bill for cracked mobile phone screens. O2's responce to this was to make free screen repairs a core market proposition for the first time, anywhere.

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UK: DOOH Campaign Interacts with Passersby Based on Facial Hair


The first Digital-Out-of-Home (DOOH) campaign that reacts and interacts with people based on their facial hair is now officially a thing thanks to the Movember Foundation and Quividi, the company specializing in audience and content analytics for DOOH. Running in the U.K. on Clear Channel’s Live Interactive Network and in Australia in collaboration with VMO, this campaign employs Quividi’s privacy-protected technology, which allows brands and advertisers to pinpoint audiences in real time based on age, gender, mood, posture and obviously facial hair.

While females and clean-shaven males were greeted with more generic Movember messaging, those sporting moustaches or beards were personally and humorously called out by the screens themselves.

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UK:Wonderbra's Iconic 'Hello Boys' Ad Returns with a Twist


Exclusive posters through Ocean revisit one of the most iconic billboard of all time with timely new message.

Twenty-four years after its famous 'Hello Boys'. billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home with a modern twist on its original iconic campaign.

Exclusive to Ocean’s premium out-of-home locations across five cities, 'Hello Me!' breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, December 3rd

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Ukraine: Kyiv city council approves changes to outdoor advertisement placing rules


The Kyiv City Council has permitted to change the rules of placing and removing outdoor advertising, banned placing advertisements on the landscaping elements.

The changes will be made to the urban development rules of Kyiv.

According to the draft decision, it is banned from placing advertisements on the landscaping elements, in particular, outdoor lighting equipment, surfaces of squares, streets, roads, pavements, green zones, posts, benches, signposts, fences and sustaining walls.

Outdoor advertising should be marked with information about the distributor, telephone number, permission number and its validity period. Unmarked advertising materials are subject to dismantling.

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UK: infiLED Sports 'Lights Up' LED Solutions for the Sports Industry


infiLED EM has announced the launch of a brand new division, infiLED Sports which strives to bring the best of LED display technology to the sports industry. The new division will offer customers the latest LED solutions, partnered with a wealth of knowledge in high-level sports management to bring a unique value proposition to the market.

Having already made a global name for themselves in LED specification, including a number of sports installations across Europe in Lulea Ice Hockey Stadium in Sweden, Cardiff Arms Park and Morecambe FC, infiLED Sports will provide the complete solution and endless application possibilities, making it easy to ‘plug and play’.

infiLED Sports will offer a range of exceptional products to the sports market including a customisable scoreboard solution, perimeter advertising in line with UEFA specifications, tailored LED billboards, versatile mini scoreboards and LED trailers. These solutions will include all software and hardware required for the system to be fully operational, with a range of features and functionality.

infiLED Sports boasts a team of accredited engineers who can offer a rapid regional response with either site visits or remote access to offer customers a full turnkey solution. Ben Da Costa, infiLED EM’s co-founder and Managing Director, leads the team. With a strong passion for sports, he is driven to design specialist visualisation solutions for football, rugby, netball, ice hockey and general sports stadia. infiLED Sports General Manager Ed De Lucy will also bring his extensive experience in sports and LED projects from across Europe.
“infiLED Sports will enable us to bring infiLED EM’s award-winning products to the sports industry in a big way,” comments Ben Da Costa, co-founder and Managing Director of infiLED EM. “The new division will offer customers high quality tailored LED solutions, suitable for any kind of stadia installation, and our growing team can offer exceptional knowledge and a real passion for sports management.”

To find out more about infiLED Sports and its catalogue of LED products and services, please visit: https://www.infiledsports.tech/



Canada: Ayuda Only Out-of-Home Winner in Deloitte's Fast50 Canada and Fast500 North America


Ayuda, the leading business software provider for out-of-home (OOH) advertisers, is pleased and proud to announce that we have been ranked among both Deloitte’s Fast50 in Canada and Fast500 in North America for 2018. With 647% revenue growth since 2014, Ayuda is the only company in the out-of-home advertising technology space to be recognized on either list. While the ranking is determined by the rate of revenue growth, to qualify companies must also meet specific criteria about innovation and industry impact and not all companies with high growth are selected.

The Deloitte Technology Fast50 program winners consist of public and private companies in the technology sector, which have transformed the industry.

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QMS NZ enters into a heads of agreement for a proposed merger with Mediaworks


QMS Media Limited has announced that it has entered into a Heads of Agreement (HOA) for a proposed merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The transaction is subject to agreeing final binding terms as well as several customary conditions and is expected to complete in the second quarter of CY 2019.

Proposed Transaction Highlights
• The proposed merger would see QMS merge its NZ out-of-home, digital media and production businesses into MediaWorks and in return will receive a material but not controlling share of the company in the expanded MediaWorks business, with funds managed by Oaktree Capital Management, L.P retaining a majority.
• Transformational multi-media provider across four platforms, delivering the combined power of out-of-home, radio, TV and digital, with a strong localised presence and experienced leadership.
• The proposed combined sales network will maximise revenue synergies and deliver strong cash flow to the group.
• The transaction is subject to agreeing final binding terms as well as several customary conditions and is expected to complete in the second quarter of CY 2019.

The proposed merger of QMS NZ and MediaWorks would create the largest multi-media group in New Zealand, a first in this market to realise the combined power of out-of-home, radio, TV and digital as an unrivalled destination for advertisers to build brands and maximise audience reach. This future view of the media industry is consistent with recent international trends that place additional significant value on the power of multi-media ownership.

The proposed merged group will deliver compelling value for advertisers via an expanded sales network and complementary cross-stream revenue synergies.

Wayne Stevenson, Chairman of QMS Media Limited said: “New Zealand is important to our business and we are excited about the potential opportunity to create a leading multi-media group that will transform the New Zealand advertising industry.”
Jack Matthews, Chairman of MediaWorks, added: “Under Michael Anderson’s leadership MediaWorks has made great strides over the past two years. With this proposed merger, MediaWorks will be able to further enhance its ability to deliver high quality local content and more effective advertising solutions to our customers. It will represent a significant investment in and commitment to New Zealand.”



Nigeria: JC Decaux unveils plans to help ease Lagos traffic


Outdoor advertising company, JCDecaux has announced plans to provide real-time traffic information, install solar-powered bus shelters and automatic public toilets in Lagos as it targets one of Africa’s largest economies.

JCDecaux CEO Jean-Charles Decaux said the firm aims to provide real-time traffic information to commuters at strategic points across the city of Lagos notorious for heavy traffic.

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South Africa: Primedia Outdoor raises awareness for Twizza's 'Summer Fo Sho' competition


Primedia Outdoor has branded a fleet of taxis for Twizza, a South African soft drink company, in an aim to raise awareness for its ‘Summer Fo Sho’ competition and to provide a rich brand experience.

Effective from November, the campaign is set to roll out on commuter routes in four different provinces, namely the Western Cape, Eastern Cape, Free State and North West.

According to Primedia Outdoor, taxi branding is one of the most viewed channels for OOH advertising, with 73% of the South African population recall seeing taxi advertising in the past four weeks.

"The mobility of taxi branding allows advertisers to enjoy the dual benefit of exposure at large convergence areas, and substantial audience viewing while en route," says Lance Coertzen, Twizza’s representative.

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Malaysia: OAAM celebrates 25 years of outdoor advertising


As digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behaviour to ensure they reach their target markets. As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to keep consumers engaged.

These issues were among those covered at the Outdoor Advertising Association of Malaysia (OAAM) workshop, which was held in Bangkok, Thailand recently and led by OAAM president Henry Low together with the marketing sub-committee headed by Juanna Fong.

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Hong Kong: JCDecaux Transport Ranked No. 1 Out-of-Home Media of the Year



JCDecaux Transport is proud to announce that the company has been voted No. 1 Out-of-Home (OOH) Media of the Year in 2018 in Marketing Magazine's annual Media Benchmarking Survey.  With an aim to discover the media preference of Hong Kong's top marketers, the survey participants comprised of advertising decision makers as well as top agency professionals.  

JCDecaux Transport's unrivalled position in Hong Kong's OOH media arena was once again proclaimed, as JCDecaux Transport had been named the Best OOH Media Company for the sixth times in the same survey over the years including this year's triumph.

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