FEPE NEWS

FEPE: FEPE Dubai Congress attracts record number of exhibitors

There will be a record number of exhibitors at this year’s 60th Anniversary FEPE International Congress in Dubai.

The Congress is being held from May 1-3 at the Intercontinental Hotel Dubai Festival City. Over 350 delegates from all over the world are expected to attend.

Among the exhibitors confirmed so far include first time exhibitors The Neuron form Jordan, Viooh from the UK, Displayce from France, Shenzen, Atenti Technologies from China, Moving Walls from Singapore and Esprit Digital from the UK.

They join the likes of Ayuda Media Systems from Canada, Bright Green Technology from the UK, Cenareo from France, Cuende from Spain, SignKick from the UK and Smartlink and Daktronics from the United States.

The Exhibition Hall is adjacent to the Congress area. On the afternoon of May 1 FEPE will hold its third  “speed dating” event for exhibitors when FEPE board members and other delegates will spend face-to-face time with each of the exhibitors and sponsors.

FEPE International Executive Director John Ellery says: “the Exhibition at Congress has grown in both numbers and ambition in recent years and the speed dating afternoon event has helped to make it an even more integral part of Congress and proved highly productive for both exhibitors and FEPE board members and delegates. It’s become a great place to do business.”

For further information about and to register for the Congress go to www.worldooh.org 

EUROPE NEWS

UK: Talon Outdoor launches expanded international network and connected traveller brands

Out of Home media planning and buying company Talon Outdoor has launched a new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices across more than 75 markets and will be able to offer extended global solutions for clients.

Plexus, dubbed the Smarter Global OOH Network, has been created in response to the changing OOH landscape affecting cities, populations and digital environments. The network’s central planning team is based in London, headed by Adrian Skelton, managing partner at Talon. Plexus will transfer Talon’s Smarter as Standard philosophy to a global level, reflecting international clients’ increasing expectation for smarter Out of Home solutions across different environments around the world.

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UK: Piccadilly Lights goes dark to mark fight against climate change

This past Saturday marked Earth Hour, the world’s biggest grass roots movement for the immediate call to action on climate change, including sustainable lifestyles, plastic-free oceans (a cause close to Ocean Outdoor’s heart), deforestation and water conservation. 

In the UK, Earth Hour saw over 100 top UK landmarks, including Landsec’s iconic Piccadilly Lights, the Houses of Parliament, the London Eye, Old Trafford, Cardiff Castle, Liverpool Cathedral and many more, switching off their lights as a visual display of their commitment to the future of the planet.

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UK: The case for digital OOH operations: double your tech teams

It’s all about two words – digital operations. The most vital, and often unseen, part in delivering creative digital OOH advertising.

Last month I was invited to be part of the Broadsign Digital Summit Creative Panel, as part of the Integrated Systems Europe event in Amsterdam.

It was great to be part of this discussion. Creativity is typically associated with brightly coloured, bean bag filled loft offices populated by achingly cool people with architectural hair using the latest gadgets. It is not seen as the domain of mostly unseen back-office techies, which is precisely what voodooh, the company I co-founded in 2016, primarily consists of.

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UK: New Nissan LEAF digital ads scan number plates to warn drivers about emission charges

TBWA London and MGOMD have created a tech and data-driven campaign for Nissan that highlights how the brand’s 100% electric vehicle, the Nissan LEAF, is exempt from London’s impending ULEZ (Ultra Low Emission Zone) charge.

The campaign uses the latest DOOH (Digital Out of Home) technology with ANPR (Automatic Number Plate Recognition) at congested traffic light locations like Gypsy Corner, Finchley Road and Holland Park in central London.

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AMERICAS NEWS

USA: New Research Puts OOH Media Under a Microscope - Nancy Fletcher

Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck.

An ace in that deck is new national advertiser research that tells us:

• 1) What our customers think about our medium, our products, and our people,
• and
• 2) What we can do to get more business (OOH revenue topped $8 billion nationwide in 2018, a record)

This new research will be discussed by Rishad Tobaccowala, chief growth officer of Publicis Groupe. Rishad is brilliant. I think of him as the Malcolm Gladwell of advertising. Like Malcolm, he can translate complex trends into meaningful insights for future success.

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US: Digital OOH Best Practice foom the US

Digital signage is everywhere you look. It’s the digital billboard you drive by when you’re on the highway. It’s the display at the airport that tells you what gate your flight is leaving from. It’s the digital menu board you look at to see what’s available to order from the counter of a restaurant.

It’s the digital touch screen map that helps you know how to get around a mall. It’s even the black and white display running along the shelves of the grocery store that shows dynamic pricing for the items displayed. Digital signage is any digital display not in a private area that provides information and that’s not personal to you.

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USA: The Reckoning of New Media: OOH + Video Everywhere Becoming a Reality

Produced by Managing Director and Head of Media & Tech Services, Mark Boidman and Samuel Natbony, “The Reckoning of New Media: OOH + Video Everywhere Becoming a Reality” is a two-part series examining key factors driving out of home (OOH) media’s gain in market share. The team’s analysis also covers the impact of disruptive technology on OOH media’s future. Part I, “2019 is About Taking More Wallet Share from Digital,” argues that the main drivers of OOH market gains include:

•   the rise of bot technology
•   improved OOH targeting capabilities
•   implementation of GDPR
•   the prevalence of digital ad blockers
•   the rise of programmatic

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USA: Outfront Media CEO Talks Out-of-Home Advertising in the Digital Age

Outfront Media CEO Talks Out-of-Home Advertising in the Digital Age.

Outfront Media rang the closing bell Friday to celebrate the five-year anniversary of its IPO. CEO Jeremy Male discusses out-of-home advertising in an increasingly digital world.

Watch the interview

Canada: Second Annual Video Everywhere Canada Summit, May 29, Event in Toronto Celebrates Digital Innovation in Out-of-Home Advertising

Coming off its very successful first Summit in 2018, DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto.

The Summit (www.videoeverywherecanada.com) will again be held at Cineplex’s spectacular venue- The Rec Room. This state-of-the-art entertainment and conference facility will host an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data, the latest in DOOH advertising and case studies illustrating out-of-home's (OOH) impact on consumer behavior.

The event is targeted to executives representing brands, agencies, the OOH industry, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.

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Canada: Rouge Media's Labs Network Claims Top Spot in Premium Advertising For Legal Age Audiences!

Place-based media giant Rouge Media continues its rapid expansion in premium legal-age advertising by revealing 2000+ venues in its national Legal Audience Branding Solutions (LABS) Network. Now reaching 106M+ impressions every month, Rouge LABS was launched with the specific objective to provide compliant and responsible marketing and advertising solutions to regulated category brands like cannabis, vaping, alcohol, and tobacco.

The venues in the network are verified age-gated thus following regulatory guidelines, without compromising on the impact and effectiveness.

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ASIA NEWS

China: WPP China names CEO for Kinetic and GroupM OOH unit

Cary Huang is the new CEO of Kinetic China and GroupM's OOH unit. Huang was most recently CEO of Simei, a publicly-listed communication group. He is also no stranger to WPP, having served stints with Ogilvy, Mindshare and MediaCom before. In the dual role, Huang will be responsible for "synergising the resources and talents of these two companies", focusing on planning and trading in OOH (out-of-home) advertising in China, according to the company.

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India: Spotify aims for spot-on connect with new campaign

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base.

Spotify, which launched in India last month, has unveiled its first campaign here, 'There’s A Playlist For That’, a first of its kind hyper contextual OOH + digital campaign born of the brand’s commitment to create deeply localized and personalized user engagements.

Handled by Rapport WW, the campaign has been geo-targeted on the basis of cities, neighborhoods, and important traffic intersections, with one-liners that depict relatable life situations and hyper-local cultural nuances. The debut campaign in India centers around the brand’s value proposition to discover over 3 billion playlists that are curated by in-house editors, algorithms, and users to seamlessly complement a user’s diverse range of daily social experiences. 

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