FEPE OOH News 9th November 2017

FEPE OOH News 9th November 2017



FEPE: New FEPE President Tom Goddard announces next year’s June Congress in Sorrento is now open for registration!

FEPE International is holding its next annual Congress in Sorrento from June 6th to 8th 2018 and the Congress, one of the biggest events in the Out of Home calendar, is now open for registration.

New FEPE president Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.

“Registration is now open we urge members and non-member to register as quickly as possible as we estimate demand will be higher than ever this year for an unmissable event in a spectacular location.”

The Congress, which will take place at the Hilton Sorrento Palace, will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.

As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role.

With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure. Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing.

The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.

Registration booking form is available on the FEPE homepage.

For further information: Richard Saturley on Richard@worldooh.org

UK: Clear Channel announces new Christmas Charity Partnership initiative, launching with London’s Air Ambulance

Clear Channel UK pledges to show significant support for one partner charity every Christmas, via their new initiative, “The Christmas Charity Partnership”, by donating a significant volume of relevant inventory, for a single festive campaign.

This initiative does not affect the support they already show dozens of other charities throughout the year.

London’s Air Ambulance is the first charity to benefit from the Clear Channel Christmas Charity Partnership initiative.

London’s Air Ambulance will run a campaign across the capital, on Storm, Clear Channel’s super premium large format digital proposition.

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UK: Primesight expands airport portfolio for advertisers

Primesight have announced their win of the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest £1.5 million in upgrading the digital estate and introducing new sites.

With the addition of the new five-year contract, Primesight can now help brands reach a domestic audience of 136 million passengers. The wins put Primesight firmly in the position of number one OOH media owner for airports and means the company now reaches 48% of UK airport audiences.

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Ireland: After a long hiatus, the Bill to ban alcohol ads from buses, trains and near schools is back

It's crunch time for the controversial Public Health Alcohol Bill which is back on the agenda this week, after a long hiatus. Trouble has been brewing in Leinster House ever since the government announced it is prioritising the legislation.

The Bill, which is being strongly backed by Taoiseach Leo Varadkar and Health Minister Simon Harris, seeks to restrict the sale and advertising of alcohol across the country. Former junior health minister Marcella Corcoran Kennedy has been championing the Bill since 2015.

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UK: Ocean folds Signature Outdoor into Group operations and announces new single company structure

Ocean has announced the creation of a new Operating Board and a realignment of the group structure.

All Ocean Group entities will fall under a single operating structure and be managed under the Ocean brand. The single structure takes effect immediately and will be fully implemented by the end of 2017. The realignment of the Ocean and Signature brands to the Ocean brand takes effect from Q1 2018. In the new structure, all revenue streams will be run by newly promoted Co-Chief Revenue Officers (CROs) James Harrison and Nick Shaw.

In support, Andrew Gibson will head-up Specialist trading and Chris Standish will assume special responsibility for Piccadilly Lights and Client Partnerships.

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Switzerland: APG|SGA wins SBB tender

In a public SBB tender, APG|SGA has been awarded the contract for all lots relating to all analogue and digital third-party advertising at all Swiss train stations. A new feature of the contract is that it also includes exclusive marketing of interior and exterior advertising on trains. In a highly competitive tendering process, APG|SGA's bids won out over various rivals in Switzerland's largest tender for Out of Home advertising.

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UK: Branson-backed start up Bio-bean launches first campaign with £250k free ad space from JCDecaux

A start up that creates fuel from waste coffee has launched its first ad campaign after winning Richard Branson's Virgin Voom competition, which awarded it £250k of prime OOH space from JCDecaux.

Bio-bean was launched five years ago as an answer to the thousands of tonnes of waste coffee produced ever year. Counting high street giants like Costa and Leon, as well as hundreds of independent coffee shops among its partners, it takes used coffee granules and recycles them into a source of fuel.

Last year, it developed its first consumer-facing product ‘Coffee Logs’ which helped secure it the top spot in Virgin’s start up competition and £250k worth of advertising.

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USA: Adform Debuts Programmatic Digital Out-of-Home Ad Buying in the U.S., Powered by Hivestack

Adform announced last week at the 2017 Video Everywhere Summit that it has entered into a partnership with Hivestack to enable programmatic buying of DOOH inventory from Adform Demand Side Platform (DSP) in the United States.

With this partnership, digital agencies can purchase guaranteed DOOH deals programmatically via a private marketplace (PMP) in Adform. The first such agency in the U.S. to make use of this new offering is Crossmedia, a global, leading, independent, alternative media agency. "We've been using Adform to buy digital media for some time now, and we are delighted to be able to buy DOOH using the same Adform toolset," said Lee Beale, Managing Director at Crossmedia (listed on Adweek's 2017 Top 15 List of Most Innovative Agency Executives in Media Buying and Planning).

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USA: Kinetic Names WPP Veteran as New Global CEO

Marc-Antoine De Roys takes over for Mauricio Sabogal

WPP-owned OOH and experiential-focused agency Kinetic has a new global chief executive.

Marc-Antoine De Roys, a veteran of the WPP organization who formerly served as global chief financial officer and chief operating officer for tenthavenue, will take on the role, effective immediately. Mauricio Sabogal is stepping down from the position to pursue “personal entrepreneurial projects,” according to a press release.

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region.

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USA: DSF members get additional discounts at DSE 2018

The Digital Signage Federation has announced that the DSE is now offering 25% off educational packages for DSF members.

You must be an active member and qualify for the educational packages. To register and receive your discount go the the Digital Signage Expo 2018 Registration page. If your company is not a DSF member, sign up today for the discount.

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USA: M.T.A. Will Ban Alcohol Advertising on Buses and Subways

The board of the Metropolitan Transportation Authority on Wednesday banned advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue.

After years of pressure from grass-roots organizations, the board voted unanimously in favor of the ban, which will go into effect in January.

Advocates have long said that alcohol advertising is a public health issue and that the proliferation of such advertising increases the likelihood of underage drinking.

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USA: DPAA International Forum Connects the World of DOOH

On Thursday morning, New York Digital Signage Week attendees from around the globe gathered in Tribeca at the DPAA International Forum to network and discuss the state of the digital outdoor industry.

After mingling over coffee and pastries, DPAA president and CEO Barry Frey delivered an enlivened introduction to the 40-some attendees about the merits of cooperation. “We are influencing the whole industry and the top guys in the ad market,” Frey said. “And the more we spend time with these guys, the more we get them excited about the digital properties of out of home, the more all the businesses grow.”

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USA: AdMobilize and Ayuda Media Systems Partner to Integrate Proof of Performance Reporting & Analytics

AdMobilize announced last week a partnership with Ayuda Media Systems to provide its DOOH networks with AI-based audience analytics and reporting capabilities.

The integration equips Ayuda Platform users with both audience measurement and vehicle analytics functionality, in addition to real-time campaign performance reporting that’s viewable by both site and advertiser. AdMobilize will be exhibiting its capabilities at the DPAA Summit 2017 on November 1st, in New York, NY, at AdMobilize Booth #11.

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Australia: The Sign Hunters: In search of vintage Australian outdoor advertising

Once viewed by some as mere marketing, vintage hand-painted and hand-crafted signs increasingly are being celebrated as fine examples of commercial art and design and important markers of Australian social history. Brady Michaels and Dale Campisi spent a year on the road travelling the length and breadth of Australia looking for vintage advertising.

The result is Signs of Australia: Vintage Signs from the City to the Outback, a remarkably diverse collection of photographs taken by Michaels and accompanied by Campisi’s thoughtful commentary.

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New Zealand: Adshel NZ Making a Difference to Our Communities

Outdoor advertising company Adshel NZ is serious about making a positive difference to our communities through its Adshel Gives Back program by partnering with the Wellington City Council and the Urban Art Foundation in a joint initiative to enrich the vibrancy of the city.

The Urban Art Series initiative will bring New Zealand art out of the galleries and on to the streets of Wellington for collective appreciation and enjoyment. The Urban Art Series presents Hidden Treasures; a series of work that has been previously out of the public eye and will be showcased across a selection of Adshel NZ’s digital roadside network within the Wellington CBD.

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South Africa: Provantage Media Group's Airport Ads launches Visionet at Lanseria

Digital Out of Home (DOOH) is becoming increasingly popular within airport environments - according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports.

The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy - and luxury brands are particularly excited by the possibility of reaching travellers poised to shop in the 'third space' that airports have become.

With this global trend in mind, Airport Ads®, a division of Provantage Media Group, unveiled three high-definition Visionet™ digital billboards at Lanseria International Airport on 1 September. As a growing airport that is strategically important to Gauteng – it is in the process of constructing a multi-storey parkade and has introduced a SLOW lounge for more discerning upper LSM passengers (73% of Lanseria commuters are in LSM 10, and 60% earn more than R25,000 per month, according to research conducted by Millward Brown).

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QATAR: BroadSign Selected by ELAN Media to Power Screens in Qatar’s Most Prominent Malls

BroadSign International, LLC, has been selected by innovative advertising experience company, ELAN Media, to power their digital out-of-home network.

The partnership also includes integration with Quividi’s audience and attention analytics, which enables ELAN Media to accurately measure audience in real-time, giving brands the opportunity to adapt their messaging based on audience demographics and data.

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall.

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India: Fragmented OOH Industry Finally Gets SOP; Implementation To Begin Soon

In an attempt to consolidate an otherwise fragmented industry, the Indian Outdoor Advertising Association (IOAA) the industry body for outdoor advertising in India, along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry. While the IOAA has already circulated the SOP to OOH media owners, the agencies are expected to start implementing the rules soon, possibly in the next couple of weeks.

The SOP, which is expected to bring in more transparency in the OOH ecosystem, lists rules pertaining to the release orders, invoices, payment credit periods, dispute resolution, display periods and extensions, defective delivery, cancellations as well as the roles that each of the stakeholders will need to play in every step of OOH media buying and selling .The document also lays down a list of penalties for stakeholders who fail to adhere to the SOP.

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Singapore: Skechers launches a holographic OOH campaign for Singapore

Moove Media unveiled its first holographic display to mark the launch of Skechers Singapore’s new footwear collection, Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.

The holographic display – a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico in the television commercial. Moove has also utilized visual solution that is capable of delivering mid-air 3D visuals.

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