FEPE 56th Annual Congress in Budapest: More Speakers Announced
In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today.
Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry.
For more than 20 years, Nancy Fletcher has been responsible for leading the out of home advertising industry’s legislative, marketing, and product improvement efforts. As an attorney and former media company executive,
Fletcher is ideally suited to meet the challenges and opportunities facing the industry. During her tenure as OAAA president & CEO, out of home advertising revenues have tripled and market share has doubled, in no small measure due to industry advancements and unity formed and fostered under her care.
Before joining OAAA, Nancy served as senior vice president for Patrick Media Group, the largest out of home media company of its time. She also spent more than a decade with Naegele Outdoor Advertising in various capacities including president/general manager of the Minneapolis/St. Paul division and general counsel for the parent corporation. Before joining the out of home industry, she worked as a young lobbyist at the Minnesota legislature.
Annie Rickard, Global CEO of Posterscope will also be with us in Budapest.
Annie was a founder of Posterscope UK and, since 2001, has led the development of the global network which is now Posterscope Worldwide. The network now has over 600 people, in 48 offices around the world. Annie is passionate about being a pioneer for the medium looking for new opportunities for advertisers that better integrate the medium with search, mobile, content and transaction.
Annie last spoke at FEPE in Milan in 2012 and a lot has happened in OOH since then so we are loking forward to her insights on the current global issues facing our industry.
The 56th FEPE congress, titled "Your Audience is Waiting", will be held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest.
There will be 2 days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on Out of Home and wider media and advertising industry insights.
There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you. The cost for exhibition spaces is lower this year, to offer best value to our industry suppliers.
The Thursday night Gala Dinner, in keeping with the FEPE tradition of finding special locations, will be at the Buda Castle, one of Budapest's most iconic buildings, and the Friday night social evening will be at a dinner cruise down the river Danube, taking in all the sights of Budapest for 3 hours.
As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.
Delegate fees are unchanged from last year (and several years before) at €1500 for members and €1600 for non members.
You can register by following the link on the FEPE homepage and FEPE members all receive an additional €500 discount so if you are considering attending with colleagues and are not a member, please get in touch so we can organise the most cost effective package for you.
We will announce further speakers in coming weeks.
Serbia: OMEX survey presented to the Local Advertising Industry
Belgrade, Serbia, March 3rd: OMEX (OOH Audience Measurement Exposure) survey on OOH measurement was presented to the local advertising industry players consisting of representatives from different agencies, media buying agencies and clients.
The event was organized by IAA Serbian Chapter and Alma Quattro and it was held in front of the numerous audience interested in finding out more about the pioneer research done in Serbia with the goal to launch quantification of the OOH campaigns on the local market.
Participants were introduced with three presentations.
The opening presentation was held by Felix H. Mende (Managing Director at Swiss Poster Research Ltd.), who gave a short introduction on general principles and best practices of media research promoted by Global Guidelines. Mr. Mende focused on the relative complexity of OOH measurement techniques, and thus the importance to have clear definition for OOH measurement components as well as clear definition of panel contact using VAC as recommended currency.
Dr Srdan Bogosavljevic (Ipsos Strategic Puls) gave an overall picture of the Serbian Advertising market in the context of macro-economic factors such as GDP and demographic surrounding and the influence it has on media advertising budgets which are diminishing ever since 2009. year, when the recession started.
The last presentation, given by Mr. Predrag Kurcubic (Media Research Director at Ipsos Strategic Marketing), was survey oriented and with the clear purpose to familiarized participants with the methodology, objectives and the results of the OMEX survey. Launch of OOH measurement in Serbia will supply market with the tool that will give more reliability and confidence to invest in OOH as relevant media.
From this viewpoint we should make a brief recap of how and when it all started. In 2009 year, after Global Guidelines on OOH Measurement were acknowledged by ESOMAR, the Board of IAA Serbian Chapter recognized the need for metrics in OOH media. Due to the economic situation and other various factors, Serbian marketing and advertising industry wasn’t and still isn’t prepared to establish JIC.
Alma Quattro, as the leader on Serbian OOH market approached IPSOS Strategic Marketing, research agency to conduct a study. At the same time in order to ensure compliance with the Global Guidelines, Alma Quattro contracted a member of the steering committee and the technical committee of the Global Guidelines, Mr.Mende, to bring an independent international expertise and transparency of data to the local market.
Due to Alma Quattro’s effort, a new era of metrics launches in OOH advertising in Serbia.
Portugal: MOP and TOMIWorld launches the first OOH Network Interactive Game
The first interactive game on an outdoor network was launched last week in Lisbon by MOP and TOMIWorld. The game is available in all 38 TOMI units network in Lisbon (street and subway).
It is called "Toca-me se Puderes” (Touch me if you Can”) and consists of a “tapping” interactive competition that can be played by 1 or 2 competitors playing each other in each TOMI or you can compete with another person in a different TOMI.
You just have to tap the screen when the logo of the game appears and start playing! You’ll have 40 seconds to test your reflexes against your opponent and try to be part of the TOP 5 players in Lisbon.
The data is collected in real time showing results on screen as your playing! Just launched in Lisbon at the end of November 2014 the TOMI network keeps growing and will keep on creating many experiences and games as this one showing ways to take advantage on the multiple technological elements of the platform as also giving some “clues” on how advertisers could use the platform in more creative and innovative ways.
For more news about the TOMI platform click here
UK: Tories hope attack ads will put the election in their pocket
The news that Ed Miliband has ruled out forming a coalition with the SNP may come too late to limit the impact of the latest Tory attempt to illustrate that the Labour leader is a political lightweight.
And who knows? Maybe Miliband’s decision to speak today is linked to the now immediately recognisable poster by the Conservatives which shows a giant sized Alex Salmond, the former leader of the SNP now standing for the Westminster seat of Gordon, looking down on a puppet-like Miliband perched comically in the breast pocket of his dark blue suit jacket.
The Conservative Party has a famously large election war-chest, far more money to spend than its Labour opponents. So they have decided to spend a large portion of it on outdoor advertising in the run-up to May 7.
This latest gambit – which effectively says: “Vote Labour, get SNP” was an interesting departure from the previous ad, which focused on the potential damage a Labour victory might do to the economy.
Many have pointed out that these are classic pieces of attack of attack advertising. Sebastian Payne in The Spectator got it spot on when he wrote that it: “suggests that the Tories are less interested in bigging up their own brand than they are in terrifying voters about the prospect of a Miliband government”.
Which is to be expected – the ads were apparently created by M&C Saatchi, run by brothers Maurice and Charles who have been associated with the Tories for some 37 years and, over that period, have shown themselves to be the masters of highlighting the perceived inadequacies of Labour.
Was it not Tim (later Lord) Bell, the chairman of the agency in the 1980’s, who said that the focus of the Tory party campaign in 1979 was to sharpen public dissatisfaction with Labour? Who, according to Sam Delaney, said that:
There are only ever two ad strategies in an election. It’s either the opposition saying: ‘Time for a change’, or the government saying: ‘Britain’s great again, don’t let the other lot muck it up.’ The rest is just details.
The Saatchi agency’s importance to political communication has been well documented and is difficult to overstate. First employed by the Tories in 1978, Saatchi and Saatchi were the fastest-rising names in the advertising industry whose instructions from the party hierarchy were to sell a “in a most acceptable way”.
Read the full article here
Switzerland: NEO Adevertising Announces Record Results 2014
The Geneva specialist in digital outdoor advertising announced strong 2014 this week. Neo Advertising's accounts show a turnoverwhich has increased significantly to CHF 6.1 million in a Swiss advertising market which grew only slightly over the same period. The operating margin was 23%. Neo Advertising had 24 employees as at December 31, 2014 spread over three sites in Geneva, Lausanne and Zurich.
Christian Vaglio-Giors, Director commented on the results: "Our determination and our work have been rewarded during the 2014 fiscal year, which ended with record financial results that we can describe as very good. Beyond the financial aspect of what makes us happy, it is the extremely positive feedback from our customers that produces excellent results for advertising campaigns with our media and the use of our new tools in digital communication. We look forward to continuing in 2015 sustained development of licensors and advertisers who appreciate our modern signage which offers flexible and effective advertising solutions."
Buoyed by this success, Neo Advertising will focus on the development of its inventory and designing spectacular new products. This will include in 2015 the launch of a new 21m2 Branding Zone, hybrid products combining digital display and classic, developed with Honda in the 85th International Motor Show.
But it is also expanding its inventory in shopping centres with the deployment of thirty kiosks and the announcement of the next installation of the largest LED screen advertising the country in this environment.
Finally the development of Neo Advertising through the deployment of advertising displays on public property to digital formats as traditional. For this purpose Neo Advertising is involved in all calls for public and private offerings, and intends to win significant market share in the coming years.
Florian Maas, Operations Manager, added: "With the integration of conventional display formats to our offering, we can now meet all display projects nationwide. We intend to provide municipalities, public institutions and other private licensors, a complete range of products, modern and connected that focuses on mobility and service to citizens and communities. "
Neo Advertising recently announced it was ending its commercial cooperation with the Swiss subsidiary of the US group Clear Channel display.
Christian Vaglio-Giors comments on this decision: "We took the decision late 2014 to put an end to commercial cooperation signed with Clear Channel in the year 2013. While we have placed great hope in this collaboration must register on the long-term, the expected business objectives have not been achieved and some elements of the agreement made it impossible to continue.
We have resumed our commercial independence on 1 January 2015, which allows us to regain the territories that we had previously conceded. The first results come in 2015 demonstrate the relevance of this decision. "
UK: Cochrane appointed Chief Executive of Clear Channel UK
Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business.
Prior to this, he held the position of Chief Operating Officer, Clear Channel UK, so is uniquely placed to lead the business. Justin will report to Matthew Dearden, Clear Channel Outdoor’s President of Europe and Chair of Clear Channel UK.
Resulting from this appointment, Clear Channel UK has today also confirmed that Andrew Morley has left the business. We would like to thank Andrew for his contribution and wish him the best for the future.
Under Justin and the Board’s leadership, Clear Channel UK remains focused on delivering powerful and effective campaigns for advertisers and agencies through our nationwide network of Adshel sites, deep investment in digital, consumer research and insight, and the on-going development of our Connect Mobile Platform.
USA: Kinetic launches first edition of US Digital OOH Handbook
Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. The handbook provides an overview of the formats available in every environment across the US digital out of home market and serves as a companion piece to Moving World USA, the company's report on cultural trends and consumer behaviors published in February.
According to PQ Media, US digital OOH media spending in 2014 was estimated at $2.9 billion and projected to grow over 3% in 2015. The digital out of home market is vast, and understanding the possibilities the medium provides can be a challenge.
Conceived as a reference guide for the entire industry, the 2015 Digital OOH Handbook eliminates the mystique around planning and buying digital out of home media by identifying precise opportunities throughout the OOH landscape.
The handbook provides insight on every category from iconic landmarks to national networks and niche targeting. Information provided for each format includes technical specifications and a detailed description to aid with determining how this medium can be best utilized for effective brand communication.
"As the world of media becomes progressively digital and mobile it's vital to understand the power, scale and opportunities available through digital out of home," said David Krupp, CEO, Kinetic Americas.
"Kinetic's Digital OOH Handbook serves as a resource for our existing and future clients when they consider new approaches to reach audiences; approaches grounded in real reach and actual views based upon consumer behavior."
The 2015 Digital OOH Handbook is available for download by clicking here.
USA: Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets.
Rotolo, a 22-year veteran of big Madison Avenue out-of-home media-buying shops, most recently was COO of Dentsu Aegis’ Posterscope operations in the U.S. While there, he started to reposition Posterscope as the “agency of things,” playing off the burgeoning potential of the so-called Internet of Things marketplace in which all media and physical objects ostensibly will be connected to the wired world.
As a member of Gimbal’s senior management team, Rotolo will oversee its out-of-home advertising business, and will also spearhead the deployment of Gimbal’s beacons to enhance the medium.
During his tenure at Posterscope, Rotolo oversaw the development of an OOH planning and purchasing platform and the industry’s first digital billboard marketplace. Prior to Posterscope, Rotolo served as founder and senior vice president, managing director for Chrysalis, a joint venture of Aegis and Havas Media.
South Africa: City of Joburg tightens billboard laws
The City of Johannesburg has toughened up on its outdoor advertising rules and will place violations in the same category as building hijacking, it said on Sunday.
“The City is now getting tough on several offending companies –including top international brands — in a new drive to avert loss of revenue and possibly recoup some of the lost revenue as well as ensure compliance,” said Jack Sekgobela, manager of outdoor advertising in the city’s planning department.
He stated that the city was losing millions each year to illegal outdoor advertising. It would audit “each and every sign” to verify which ones are legal and which are not and how much revenue is being lost.
He said the old by-laws allowed offenders to use loopholes. “The offenders would deliberately ignore our officials when approached to find amicable solutions. The court processes are lengthy, and even when the matter eventually gets to be heard, these companies get a slap on the wrist,” he said.
The revised by-laws would allow the city to institute civil claims against offenders. It has started laying criminal charges against landlords of premises on which billboards are erected, the advertising agency, the company being advertised, and its directors and shareholders.
He said the Outdoor Advertising and Billboards By-laws do not allow for illegal billboards to be erected without the city’s permission.
Most of the billboards were erected at night or over weekends by unknown people. The approval process for outdoor advertising had also been streamlined with no current applications in the system to be processed or approved.
A task team including the police, the National Prosecuting Authority, the Hawks and the Johannesburg metro has now been set up to tackle the problem. He said the city won a case against international electronics company, Samsung last year after a four-year legal battle.
South Africa: Provantage Media Group supports and participates in OMC
The newly established Out of Home measurement Council (OMC) is the way forward for the future of media measurement in the OOH space. Not only will the new tools and resulting currency be beneficial to media buyers, they will also solidify the professionalism and relevance of the industry in South Africa.
Jacques du Preez, MD of Provantage Media Group is extremely excited about OMC as it will put South Africa on a par with international standards. “OMC is big news for media owners as the new Outdoor measurement tools will provide OOH media owners and agencies with a credible, consistent trading currency for the buying and selling of media space and time.
The research methodology is a robust platform that will change the perception of the industry significantly. One of the key challenges is attracting spend from other media to Out of Home; the platform will allow brands and media buyers to justify spend in this environment, thus ensuring that the correct slice of budget is apportioned to these platforms.”
According to du Preez, the OOH industry in South Africa is on a major growth curve and it is not only important but essential for a measurement and analytics system to be put in place. The new metrics tool will allow for dependable, solid data that will position the industry alongside the broadcast and print platforms.
“The new research model is sophisticated, innovative, accurate and draws on international best practice. It will provide the credible research and insights necessary to justify OOH spend to clients,” says du Preez.
The aim of the OMC is to produce consolidated, inclusive and representative research covering the key OOH categories. Funding and backing is generated by the OOH industry as a whole, of which Provantage Media Group is one of the proud contributors. Module categories include billboards, transit, airport, Gautrain, malls and digital OOH. Static roadside formats are being covered in the first research module, but further research modules are in the pipeline to address the remaining key OOH categories.
“For the first time in South Africa, we will have media metrics that will accurately reveal the true value of out of home advertising. It is a giant step and a positive way forward for the industry,” concludes du Preez.
Australia: Global first neuro study identifies iconic triggers to optimise TVCs for OOH
Australian advertisers can now increase the effectiveness of their out-of-home campaign by more than 40 per cent by applying neuroscience to their creative, according to findings of a ground breaking new ‘Iconic Trigger’ research study.
The ‘Iconic Trigger’ research by Neuro Insights, the world leader in using patented neuroscience technology to measure the effect of advertising and media content, was commissioned by Australia’s largest out of home media company, oOh!media.
The study found that by identifying the most powerful, or iconic, moment in TVC or video pre-roll and applying it to out-of-home environments, advertisers could increase a respondent’s long term memory measure by an average of 42 per cent.
The findings are the result of testing 60 commercials from the past two years with consumers to identify a TVC’s iconic triggers. Further neural testing was then conducted to identify the impact of using iconic trigger images in the out-of-home signage environment compared to other creative executions.
Carlton Draught’s CANNES award winning TVC, The Great Beer Chase, can not only be analysed to understand what the iconic moments are within the TVC but also demonstrate how to utilise these moments on outdoor signage to increase the effectiveness of the campaign by tapping into the viewers long term memory.
CEO of oOh!, Brendon Cook, said the results showed that out-of-home campaigns, using iconic triggers that were identified in their creative, produced more impact by tapping into consumers’ long term memory which is linked to enhancing the overall ROI of a campaign.
“This research provides advertisers with an actionable tool that identifies moments from their TVC or video pre roll, most strongly held in the long-term memory, which we know has a positive impact on ROI,” Mr Cook said.
“Our Neuro Iconic Triggers tool removes much of the creative guesswork and gives clients the brain power to more accurately engage and influence growing audiences in out-of-home environments.
“It works by using the iconic image from the TVC or video pre roll on a billboard or shopping centre ad panel. The image effectively acts as the ‘replay button’ – re-triggering those memories which have been previously stored when originally watching the TVC or video pre roll.
“Using an iconic image dramatically increases long term memory and recognition.”
Peter Pynta, Director of Neuro-Insight, said: “Our research and testing has broken new ground by empowering advertisers to yield the best integration between TVC’s and Video pre-rolls with Out-of-home media channels.
“This approach is grounded in decades of neuroscience evidence on the way the brain stores and retrieves experiences - with the recent addition of some very specific TV and out of home advertising campaigns.”
Mr Cook said: “With TVC and Video pre roll being a significant component of most campaigns, the Iconic Trigger contained within the content offers a scientific approach to identify the most effective creative link, or consumer touch points, across multiple media channels.”
“Advertisers can now more confidently plan and buy out-of-home and other media that utilise TVC and Video’s”.
The ‘Iconic Trigger’ study follows on from earlier research powered by The Leading Edge “Out-of-home Effectiveness”, which also found that when comparing different formats independently and in combination with each other demonstrated that those using TV and out-of-home together delivered 15 per cent increases in ROI.
About the Neuroscience Iconic Trigger Study
Focus groups were held to view television commercials, whilst the individual’s brain patterns were monitored. Then a week later the same respondents came back and were shown a series of images from the ads as well other random images on various Out-of-home formats.
Results showed on average, long term memory increased the most for those outdoor scenarios that used the Iconic Trigger (vs those that didn’t). And through numerous studies, it is long term memory that can directly influence behaviour and drive sales.
The Neuro Iconic Trigger research findings from the last two years will be released in a whitepaper in the coming weeks as a global first for Out-of-home media.
New Zealand: More Growth for Outdoor in 2014
The release of the ASA Advertising Turnover Report shows more good news for the Outdoor industry with total reported Outdoor revenue now at $83 million, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year.
Adam McGregor – GM OMANZ said, “the figures published by ASA today are hugely encouraging for our industry and very much in-line with what we expected. Our members posted a very healthy level of growth in 2014 and it’s great to see more positive news from the ASA today.
The numbers demonstrate that Outdoor is very much a growth sector following the trail blazed by Interactive and considerably ahead of all other mainstream traditional media in terms of percentage revenue increase and share point gain.
The figures for 2014 are especially impressive following the 13% growth in 2013 and appear to be generated by a wide selection of advertisers across numerous categories. According to Neilsen data the picture across the top 20 advertisers shows an aggregated 27% increase in revenue over 2013. The most notable increases in Outdoor spend for 2014 have come from advertisers within the telco industry, council and government agencies, grocery, breweries and media. In each case the increases have been in both revenue and share of spend.
Outdoor is very well placed to capitalise on the continuing decline of traditional media. There has been huge investment in our sector in recent years in digital portfolio, research initiatives and accountability from OMANZ members and we are all committed to do more.”
Wayne Chapman – Chairman of OMANZ said, “2014 shapes as a potential inflection point for OOH in NZ."
"The figures starkly reveal a remarkable escalation in the undeniable and irrevocable rate of decline at the top of the table as main media relevance and performance faces unprecedented scrutiny. With these media representing more than 50% of total spend, the opportunity for OOH remains manifestly compelling. Our members will continue to invest and innovate in order to earn greater share and command a more prominent place in the media mix."
Successive years of stable growth provide OOH with a perfect springboard from which to accelerate towards our milestone objective of achieving a total market share of 5%.”
MIDDLE EAST NEWS
Lebanon: Ad Agencies Unite to Spread HOPE
Initiated by Pikasso, the ‘HOPE’ campaign, which debuted mid December with a visual teaser that strictly read the word Hope in yellow bold font, was revealed at the end of the year with a series of billboards that took the country by surprise. It’s the first time indeed, people get to see the ad industry united under one campaign, a campaign made to inject a great deal of hope into the country.
Dubbed the ‘Network of Hope’, 23 Beirut-based advertising agencies and nine agencies from Jordan were asked to spread messages of hope, each under its own signature.
M&C Saatchi, which is Pikasso’s agency since 2000 in Jordan and Iraq, proposed the project that was immediately adopted, explained Antonio Vincenti CEO of Pikasso.
“For the first time in our industry, creative agencies join hand in a common initiative, in this case to spread hope in our country. I would like to thank them for the huge amount of talent and energy they allocated,” he added.
Built around the concept of hope, all posters were plastered on 2,500 4x3 billboards in Lebanon and 200 billboards of same size in Jordan to communicate one unique message, whether in Arabic or English.
Over 30 messages come together in various tones and styles infusing the streets with a sense of play--with words and phrases transforming the outdoor space into a sort of manifesto.
Typographic or pictorial based, straightforward or with layered meanings, all share traits of humour, simplicity, and wit where the eye and mind are always piqued inviting the viewer to think, reflect and celebrate the idea of hope.
Designers have used their creativity to tickle the mind, as each a visual pun that calls for increased interaction with a message where the word hope has come vividly into play, often forcing the viewer to halt and take notice of what is being communicated.
This curiously surprising campaign has startled passers-by and prompted positive reflection. The outcome seem to have widely resonated among the public, as the hashtag #networkofhope shared on social media has revealed hence triggering a full-fledged conversation on the topic.
The team at M&C Saatchi noted: “Our key thought was simple: In the darkest hour, hope should be the strongest. So when you have a great network and the talents to inspire change by spreading messages of hope, you just make it happen.”
All in all, the utter cleverness of the network of hope has drawn a well-deserved attention and agencies’ own custom-designed missives righteously applauded. Now we hope that this joint approach won’t be the last!
India: Times OOH awarded Gold at DSE 2015
Times OOH has been awarded Gold at the DSE 2015 Apex Installation Awards held at Las Vegas on March 12, 2015. The Award was won in the Transportation Category for the work done at the new international T2 Terminal of Chhatrapati Shivaji International Airport in Mumbai.
The Awards attracted 80 entries from 13 countries, and was won among a shortlist of 32, beating nominations such as Metropolitan Transport Authority (New York City) and Outfront Media. The annual DSE Apex Installation Awards, which is in its 6th year now, honours innovative and compelling content created for digital signage and digital out-of-home networks.
"We are honoured ad privileged to receive the Gold Award" says Arghya Chakravarty, CEO, Times OOH. "We have always striven to deliver greater value for our advertisers and all stakeholders by driving Innovation, leveraging Technology and enhancing the Digital experience. This Award, won against stiff global competition is a significant recognition of the expertise that we have developed here in India, at Times OOH. This recognition would inspire us to achieve greater heights in the coming years"
Rajeev Jain, CEO, Mumbai International Airport Pvt. Ltd, "We are delighted that our partners for Advertising, Times OOH have won the Gold Award for their work done at Chhatrapati Shivaji International Airport (CSIA).
The new iconic Terminal 2, is India's first and most advanced vertical passenger terminal that integrates world class design, architecture, infrastructure and operational efficiency. CSIA has consistently been awarded for its World-Class initiatives. GVK has always prided itself in working with best-in-class partners, and we believe this achievement will further strengthen and expand the partnership"