FEPE Out of Home News 28th July 2016

FEPE Out of Home News 28th July 2016



Matthew Dearden leaves Clear Channel

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become “more agile”.

William Eccleshare, the company’s chairman and chief executive, said he would work “more closely” with the outdoor ad company’s business units as Clear Channel adapts to become a fully digital medium.

Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010.

Prior to Clear Channel, he was marketing director for BT’s consumer business and has also held roles in digital TV at telecoms at Telewest after srtating his career as an assistant brand manager at Procter & Gamble.

Last month he was also appointed as the president of FEPE International.

Patrick Ugeux, the chief transformation officer at Clear Channel International, has also left the business.

Eccleshare said: “Out-of-home is transitioning into a truly digital medium thanks to the creative and engagement opportunities made possible by new technologies.

“To help us realise these opportunities at speed and scale I will be working more closely with our business units. CCI is building an agile advertising culture, allowing us to be able to quickly respond to the changing needs of our customers, and deliver creative, smart and effective audience-based solutions.”

FEPE will be making an announcement regarding the presidency of the Federation early next week

UK: The Iconic A3 Fin is Live!

JCDecaux, the UK’s largest Outdoor advertising company, today announces the launch of its new A3 Fin site to a double-sided digital portrait screen, further expanding its digital portfolio in South West London.

JCDecaux plans to roll out more iconic digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase.

This follows the successful development of the digital W8 network of 8 locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43.

Read more here

Switzerland: APG|SGA is rolling out a new digital City ePanel network in the city of Biel/Bienne

APG|SGA will launch a new digital network on public land in the city of Biel/Bienne in October 2016, when eight new digital City ePanels (72-inch) will go into operation at prime locations in the centre of Switzerland's tenth-largest city.

These panels will provide great opportunities for contact, and – through the option of animation – will literally add action to the city’s previously analogue poster offer.

More information here

UK: Virtual reality extends the potential of Out-of-Home with Pokémon Go

Pokémon Go met the latest movie release of Nine Lives, in an experience that brought the movie release, Out-of-Home - and the virtual world to life.

Exterion Media, Lionsgate Theatrical Productions, Posterscope and lifestyle marketing agency MKTG, created an experience that integrated the latest trends in consumer culture – the virtual Pokémon Go world - with the launch of the Nine Lives movie.

Full story here

UK: Daktronics Welcomes New UK-Based Sales Representative

Daktronics has hired Susanne Turner to bolster sales efforts in the out-of-home and retail markets in Europe and surrounding countries. Based in the United Kingdom, Turner brings 7 years of experience in the digital signage industry to the Daktronics team.

“Susanne is a tremendous asset to our international sales efforts, specifically in the out-of-home market in Europe,” said Pete Egart, Daktronics vice president of sales for Europe, Middle East and Latin America. “Adding an experienced solutions-oriented professional brings additional knowledge and perspectives to our business and we’re excited to have Susanne on board.”

UK: Primesight hires Teeman as MD

Primesight has appointed Matt Teeman, the former EMEA commercial director at Bloomberg Media, as the out-of-home company's managing director.

Teeman will replace Chris Forrester, who left Primesight to join Spotify as UK country manager.

Full story here

UK: Ocean Invites Manchester to Follow #thehumansensor

Ocean will curate user generated content created during the Human Sensor live performances. Live content featuring artist Kasia Molga’s highly anticipated choreographed performance, Human Sensor, in which performers are dressed in wearable technology to detect air pollution levels, will be broadcast across Ocean screens in Manchester city centre this weekend.

Full story here


USA: New York's subway system resorts to digital messaging to warn distracted Pokemon Go Players

Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network.

Full story here

Canada: A Word on BroadSign's Position Toward "Patent Trolls" by Burr Smith

Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space has increased in scope to affect our industry.

BroadSign has brought an action for declaratory judgment against T-Rex, as we believe that we do not infringe their patents. Furthermore, we doubt that their patents are valid based on our extensive review and findings of prior art.

In the coming weeks, BroadSign will undertake the necessary actions to challenge the validity of T-Rex patents. We invite the cooperation of the digital signage industry in this undertaking. Should you wish to learn more about the situation, if you are directly or indirectly affected by T-Rex's actions, if you would like to assist or cooperate in our efforts, I invite you to speak with me directly.

Let's do the right thing to stop T-Rex's activities and show patent trolls that we will prevent similar distractions from preying upon our industry in the future.

USA: Empire State Building adds JCDecaux tenant roster

Empire State Realty Trust, Inc. announces that JCDecaux has chosen the Empire State Building as home for its North American headquarters. JCDecaux has leased two tower full floors, totaling 46,537 sq. ft. JCDecaux will occupy the entire 73rd and 74th floors of the World's Most Famous Building.

Full story here

Canada: OOH Drives Brand Conversations that Result in Sales

The Keller Fay study found that some of the more traditional forms of advertising — print, radio and out-of-home — drove greater word of mouth conversations for ad dollars spent compared to newer media such as internet/online. And, out-of-home advertising generates a disproportionately high amount of word of mouth conversations: Overall, there are 25.2 billion annual word of mouth impressions citing billboard ads.

Full article here


Australia: oOh! Media buys out of home printing company Cactus Imaging

oOh! Media has continued its spending spree, buying out-of-home printing and production company Cactus Imaging.

The company did not specify the price of the purchase, which comes just a month after it bought Junkee Media for $15m, but did note it will remain a stand-alone business with its existing management team.

Full story here

Australia: What happens to roadside billboards when we’re all in self-driving cars?

Out of home advertising is one of the fastest growing market sectors, but when our attention is no longer focused wholly on the road, will roadside OOH continue to deliver? Simon Lawson says "yes, more than ever".

If you believe the predictions, transportation is about to undergo the biggest revolution since the invention of the modern internal combustion engine in 1876.

Full article here


India: Media Expo in September-end in Delhi; to focus on ad solutions

The thirty ninth edition of the Media Expo to be held this year will concentrate on indoor and outdoor advertising and signage solutions. Media Expo will be held in New Delhi with a full range of advertising, signage, printing, and Point of Purchase (PoP) solutions from 29 September to 1 October at Pragati Maidan. The meet is being organized by Messe Frankfurt, one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people.

Full story here

South Korea: Samsung Electronics, LG Electronics Focusing on Digital Signage

With the digital signage industry being expected to show an average annual growth rate of 8.3% until 2020, digital signage is emerging as a key part of the B2B business of Samsung Electronics and LG Electronics.

Market research firm IHS recently said that the global demand for digital signage products is forecast to increase from 4.4 million units to 7.7 million units a year between last year and 2020.

Full article here