FEPE Out of Home News 29th Sept 2016

FEPE Out of Home News 29th Sept 2016



UK: Financial Times content pairs with Santander ads in deal Outdoor Plus claims unlocks the 'full potential of DOOH'

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays.

The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative.

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UK: Bitposter appoints Craig Mytton to drive digital revenues

Bitposter, the leading automated trading platform for out of home, has appointed Craig Mytton as Chief Revenue Officer.

He was formally Vice President of the Buyer Cloud at Rubicon Project, where he was responsible for all buying relationships across Europe, Latin America and APAC. He previously had senior roles in programmatic trading at AppNexus, Mediacom and Essence.

Aidan Neill, CEO of Bitposter said “We are delighted that Craig has joined us. He brings a wealth of buying relationships and extensive experience in advertising technology and his contribution will be vital for our next stage of growth.”

UK: JCDecaux launches new Transvision screen at London Blackfriars

JCDecaux today announces the latest addition to its digital rail portfolio with the launch of a new Transvision screen at London Blackfriars station, strengthening JCDecaux’s Transvision network to 26 screens across 19 stations nationwide.

JCDecaux’s Transvision screens are full-motion digital screens strategically placed within high dwell-time areas of rail stations, such as gate lines and departure boards, to maximise engagement with passengers.

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UK: International Meownetary Fund: Tube cat posters are going global

After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world.

Members of Glimpse, the creative collective behind the cat posters, have made plans to replace ads with photos of felines in Los Angeles, Atlanta, Washington DC, Barcelona and Cape Town.

Glimpse creative Alex Daish said: "Since this project started, we’ve had an amazing response from people wanting to get involved. We’re delighted that at least four cities are now going to attempt their own takeover.

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USA: Cinema Scene Marketing Uses OUTFRONT Media's On Smart Media Technology To Create Industry-first Digital Storywall For Theaters

Cinema Scene Marketing, the leading provider of in-theatre digital signage solutions recently announced its installation of the industry's first "StoryWall" measuring 750 square feet in the lobby of ArcLight Cinemas Sherman Oaks 16 in Los Angeles.

Through the integration of OUTFRONT Media's ON Smart Media platform with Cinema Scene Marketing's signage solution, OUTFRONT Media helped to redefine the moviegoer experience and offer innovative ways to display vivid images from the latest movies and advertisers

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USA: Responsive Facial Recognition Technology Redefines Customer Engagement for GMC Acadia

Posterscope USA, along with partners Quividi, EYE Corp Media and Engage M1 designed and executed a campaign for the GMC Acadia featuring technology that anonymously detected gender, facial expression, age and composition of the passing audience and then served responsive and engaging branded content targeted to that specific audience.

The campaign, which ran for 8 weeks at the Santa Monica Place shopping mall, marked the first time globally that responsive facial recognition technology was linked to dynamic displays to present personalized content in an out-of-home campa

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USA: Dentsu Aegis Network Enhances US Out-of-Home Offering with Acquisition of C2C Outdoor

Dentsu Aegis Network today announces the acquisition of C2C Outdoor, a leading boutique out-of-home agency. C2C Outdoor will be powered by Posterscope US, the group’s out-of-home specialist agency, and will transition to operating as Posterscope over the next few months.

With digital and data transforming the content, reach and impact possible for brands through out-of-home media, the addition of C2C Outdoor complements Posterscope’s acquisition in May of Liveposter, a leading company specialising in dynamic, targeted creative campaigns for digital out-of-home. As part of Posterscope, Liveposter and now C2C Outdoor, further extend the agency’s ability to innovate and leverage the full potential of out-of-home to drive clients’ businesses in the digital economy.

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USA: Renowned Pollster and Brand Messaging Expert Frank Luntz to be a Featured Speaker at DPAA's 2016 Video Everywhere Summit

The Digital Place Based Advertising Association (DPAA) announced today that renowned pollster and brand messaging expert Dr. Frank Luntz will be a featured speaker at the association's 2016 Video Everywhere Summit.

The 9th annual gathering of more than 700 delegates representing brands, agencies, digital place-based networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising will be held at the iconic Roosevelt Hotel in New York on October 27 as part of Digital Signage Week.

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USA: Inside Scoop on Advertising Week 2016: The Disrupted Become The Disruptors

Scott Wells, Chief Executive Officer, Clear Channel Outdoor Americas

If you’re in media, September in New York can only mean one thing – Advertising Week and the start of the exciting fall and holiday shopping seasons. Advertising Week never fails to amplify buzz around what’s trending in the media industry, and this year I’ve got the inside scoop on where some of these great ideas are going to come from – and it may surprise you.

In fact, Advertising Week 2016 may well be remembered as the year the disrupted became the disruptors.

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Australia: Public spaces and self-regulation

On Tuesday 27 September, the Outdoor Media Association (OMA) presented at an industry training seminar, in Brisbane, with the Advertising Standards Bureau (ASB), the Australian Association of National Advertisers (AANA) and The Communications Council, to ensure members are up to date in the self-regulatory system.

Australia’s system of self-regulated advertising is highly successful. However, the decision on what is acceptable advertising content can be a subjective one.

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Australia: OMA reveals ‘the Creative Collection’ competition winners

The Outdoor Media Association (OMA) has today announced the winners of its Creative Collection competition for Q2 2016. Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns.

Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

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Nigeria: Ikeja City Mall leads the way as mall culture takes off in Nigeria

With the growth of Nigeria’s middle class, malls are increasingly springing up. The country’s retail sector remains mostly informal – at present, around 2% of the population shops at formal retail supermarkets – but this is changing, as increasing numbers flock to malls to experience their novelty, enjoy the air conditioning, and shop for desirable brands.

Primedia Nigeria has acquired extensive inventory at the mall. “By having a presence in the mall, Primedia is able to maximize the exposure opportunity that exists, given that footfall at the mall has been conservatively estimated at around 700 000 a month,” explains Mr Ikhide. "We have branded banners along the corridors linking each of the entrances to the centre of the mall where the video walls are located. There are also advertising opportunities at the food court area, the top gallery and the rest rooms.”

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Pakistan: Kinetic sees OOH change in Pakistan

KARACHI: Digital innovation and better measurement will help push out-of-home (OOH) advertising to the heart of media planning in Pakistan, a leading industry figure has said.

According to Ahsan Sheikh, CEO of outdoor agency Kinetic Pakistan, the country's brands are finally coming to appreciate that modern OOH media can be more than billboards acting as a support to a television campaign.

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