FEPE Out of Home News 4th August 2016

FEPE Out of Home News 4th August 2016



Matthew Dearden to remain FEPE President

Matthew Dearden has agreed to stay on as FEPE President for the forseeable future – until the end of 2016 at the earliest – at the invitation of the FEPE worldwide board.

Dearden is stepping down as President of Clear Channel Europe.

Dearden played a leading role at the recent FEPE Congress in Barcelona and is heavily involved in planning future FEPE initiatives including the 2017 Congress which will be held in Stockholm.

FEPE Executive Director John Ellery says: “Matthew has impressed everyone at FEPE with his dynamism and commitment and we’re delighted he has agreed to remain FEPE President through 2016.”

UK: Outsmart to downsize into smaller trade body as Craze and Brydon depart

Outsmart, the marketing body for the outdoor advertising sector, is to be downsized into a smaller trade association.

Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and recently decided to join the Internet Advertising Bureau (IAB) instead, reflecting its heavy focus on digital posters and screens.

Full story here

UK: blowUP Media Launch New Victoria Station Site

This new Giant Poster is positioned directly outside the second busiest train station in the UK, Victoria. Victoria is a vibrant neighborhood in the heart of the capital, it is buzzing with new retail and restaurants, whilst also being home to many internationally renowned companies and brands such as Microsoft, American Express and E.ON.

This site delivers impact on mass and talks directly to a transient business audience. 1.5m people travel through Victoria each week, of which 79% are work related commutes. The audience living, entertaining and working in Victoria are influential and well-traveled.

UK: TfL and Exterion still bullish about 'London audience' after Brexit

TfL and Exterion still bullish about 'London audience' after Brexit

When Transport for London awarded the world’s most valuable out-of-home contract to Exterion Media in March, there was bullish talk that ad revenue from the Tube could almost double to £2bn over eight years. Brexit was barely a consideration.

Full article here

UK: Ocean adds Stratford in new £100m Westfield OOH deal

Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford.

The £100m contract for the two sites, which lasts 10 years, also includes the large format full motion screens planned for the second phase of Westfield London’s £1bn expansion in Shepherd’s Bush.

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UK: Elizabeth Arden launches pollution activated ‘Outsmart the City’ poster push

Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin.

Designed to promote the brand’s Prevage City Smart Hydrating Shield SPF50 product, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. The two-week campaign will run on Exterion Media’s escalator panels at Oxford Circus Tube Station, with pollution readings pinpointed to this location.

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USA: OAAA Partners with DAA to Promote Responsible Data Principles for OOH

The Outdoor Advertising Association of America (OAAA), trade association for the out of home (OOH) advertising industry, today announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance (DAA), a self-regulatory organization that implements and enforces cross-industry principles around the collection and use of data for interest-based advertising. This step is intended to help inform future OAAA work and guide its members’ privacy efforts in the quickly evolving use of ad technology for OOH advertising.

Full article here

USA: Putting Privacy and OOH in Perspective

By Nancy Fletcher, OAAA President and CEO

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps advertisers and consumers by delivering relevant information and more effectively navigating the marketplace. The OOH industry also respects privacy.

OAAA has taken steps to ensure the responsible use of data:

Full article here

USA: Five Tips to Make Your DOOH Campaign Awesome

By Neil Morris, Founder & CEO, Grand Visual

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. This turbo-charged channel offers an infinite number of ways to reach, connect and entertain a consumer audience.

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Australia: Signs of the times - the brave new world of outdoor

The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.

Full article here

Australia: July revenue proves triumphant for Out-of-Home

The Out-of-Home (OOH) industry today reported a net revenue of $57.2 million for the month of July, an increase of 14.1% from the same month last year, which posted a net revenue of $50.1 million.* Year-to-date revenue has increased by 18.0%, tracking at $418.5 million, up from $354.7 million* for the same time last year.

Digital Out-of-Home revenue makes up 37.8% of total revenue year to date, up from 24.5% for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014.

Category figures July 2016:

• Roadside Billboards (over and under 25 square metres) $21.8 million

• Roadside Other (street furniture, taxis, bus/tram externals, small format) $17.1 million

• Transport (including airports) $9.5 million

• Retail, Lifestyle and Other^ $8.8 million

*Previous years figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.

^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.

Note: Figures may not add to total due to rounding.

Australia: Automating The Great Outdoors: Rick Mulia, MD JAPAC For Rubicon Project

Figures from the Outdoor Media Association (OMA) indicate that Australian brands spent more than $600million on OOH – more than five per cent of total ad spend in Australia and that share is growing.

In fact, OOH is the second fastest growing ad medium globally after mobile, based on average consumer exposure (PQ Media). Here APN Outdoor and oOh! Media have both seen their share prices rise sharply in the last 18 months. Clearly OOH is alive and well, with lots of strengths.

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Nigeria: Ayade Commends Outdoor Advertisers' Contributions to Economy

Cross River State Governor, Prof. Ben Ayade has commended the members of the Outdoor Advertising Association of Nigeria (OAAN) for their contribution to the growth of the Nigerian economy.

Ayade who spoke at the 31st Annual General Meeting (AGM) of OAAN which held in Calabar last Friday, said the body has maintained an advertising sector which is boosting businesses across the country and especially Cross River state.

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Nigeria: GLO Cancels Multi-Million Naira Outdoor Advertising Contracts

One of the leading Global System for Mobile communication service providers (GSM companies), and an indigenous telecom brand, GLO, has written to all its out-of-home contractors nationwide to cancel all the outdoor advertising contracts with the telecom company has with them.

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India: It's raining billboard ads this monsoon season

Occupancy levels of hoardings this June-July have improved by 25-30 per cent y-o-y A drive down the Western Express Highway, an arterial road that connects south Mumbai to suburbs, throws up an interesting find: There are barely any vacant billboards in a season that is otherwise considered lean for advertising.

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