FEPE Out of Home News 6th Oct 2016

FEPE Out of Home News 6th Oct 2016



UK: Clear Channel’s Adshel Live returns to London

Clear Channel UK has announced the return of Adshel Live to London, alongside ambitious plans to transform payphones across the capital and nationwide.

This news follows the Out of Home media owner’s acquisition of Arqiva’s payphone division earlier this year. As of 3rd October, Clear Channel will begin transforming aging phone boxes into brand new phone boxes featuring Wi-Fi, interactive local maps and payphone services, with an Adshel Live digital screen integrated into every unit.

The screens have been designed and built by Amscreen at their factory near Bolton, creating vital jobs in the area and supporting manufacturing in the UK. The stunning new phone boxes re-imagine the iconic London phone box for the 21st Century and pay homage to a design classic – breathing life back into the traditional, and instantly recognisable, British payphone.

Read more

Germany: Viscom – Two trade fairs. One date. One Location

For 30 years, viscom – international trade fair for visual communication – which is annually alternating between Düsseldorf and Frankfurt has influenced the development of the industries of visual communication.

Complex markets require clear structures- which is exactly what you´ll now find at two trade fairs under the same roof:

viscom SIGN – specialist trade fair for advertising and digital printing technologies: materials, procedures and technologies

viscom POS – specialist trade fair for communication and digitalisation at POS: printing and finishing applications, marketing for POS, premium packaging products, brand and interior design

Therewith viscom reflects the value chain of technology, procedures and materials right up to the newest applications at the point of sale:

All the details here

UK: Primesight launches The Ultimate Canvas winner

Primesight has partnered with breast cancer charity Future Dreams and creative platform Talenthouse, to place the winning design of the first round of The Ultimate Canvas in a nationwide campaign in the lead up to Breast Cancer Awareness month.

The idea behind this CSR project is to leverage the huge wealth of talent available via creative platforms to benefit charities with limited resources, with the aim of making a significant difference to the public’s awareness of chosen good causes.

Read more

Ireland: Dublin 4 advertising for bikes deal to be put to councillors

Cost of bike rental could increase or service reduce if councillors decline to approve deal

Plans to erect advertising screens in Dublin 4 to pay for the Dublin Bikes rental scheme will be presented to Dublin city councillors for approval on Monday night. If the plans are not approved it could result in a removal of bikes and bike stations from the network or an increase in user fees, council officials have warned.

It would also put a question mark on the expansion of the scheme which the council proposes to fund through more advertising.

Read more

Germany: dmexco hits the spot for OOH

By Dr. Kai-Marcus Thaesler, Managing Director of Posterscope Germany

dmexco is Europe’s biggest trade fair for digital marketing, and it continues to grow with this year’s event breaking all previous records and attracting more than 50,000 visitors and 1,000 exhibitors.

During these disruptive times, new technologies are continually emerging and the pace of change is faster than ever before, but the translation of new technologies – such as video, artificial intelligence, programmatic ad buying, virtual reality and much more – into the real-life out-of-home (OOH) business is not necessarily immediately apparent.

Read more


USA: Nancy Fletcher’s 25-Year Perspective

Real Progress . . . The Best is Yet to Come

Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC.

Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress:

Read more

Canada: OUTFRONT Media awarded majority stake in outdoor advertising rights in Saint-Jérôme, Montreal

OUTFRONT Media has been awarded a long-term contract with the city of Saint-Jérôme to install outdoor locations in high traffic areas throughout Saint-Jérôme, the northernmost part of the Montreal CMA. With the completion of structures this year, advertising campaigns will be ready for launch in early 2017. OUTFRONT Media’s new assets will include Static and Digital Posters and Superboards strategically placed in the city and on the main highway (A-15) running through Saint-Jérôme and the Laurentians.

Saint-Jérôme is an upscale community on the cusp of the highly desirable resort regions of Mont Tremblant, Mont Gabriel and Mont Saint Sauveur. It has experienced a 17% population growth in the past decade according to the Institut de la statistique du Québec. The Ministère des Transports, de la Mobilité durable et de l'Électrification des transports reports that 47 million automotive trips are made annually on its three major highways (A-15, route 117 and route 158).

"We are honored to be awarded this contract by the city of Saint-Jérôme allowing us to further solidify our presence on the north shore of Montreal where we recently added digital boards in Laval and Mirabel." states Gilles Vachon, newly appointed Quebec Region Sales Manager. "We are excited to offer advertisers the ability to reach both local and visiting commuters in the Laurentians, this growing activity area within the Montreal CMA."


Australia: Posterscope Deliver Australian-First Digital Out-of-Home Campaign Using Liveposter

In an Australian first, Posterscope Australia has delivered dynamic, geo-targeted Digital Out-of-Home (OOH) mapping at scale in a campaign using its proprietary Liveposter technology.

Working in conjunction with Dentsu Aegis Network sister agency Dentsu Mitchell and creative agency, GPY&R, Posterscope rolled out its new capabilities with an Australia Post campaign which allows consumers at around 550 OOH locations across the country to geo-locate their closest parcel locker and retrieve maps and directions.

Read more

Australia: OMA Campaign Reconnects Missing Loved Ones To Bring Them Safely Home

David John O’Reilly was last seen leaving his home on Thursday, 5 March 2015, informing a family member he would return. He didn’t. Concerned family members considered this behaviour out of character and reported him missing to New South Wales Police. O’Reilly was featured in the Outdoor Media Association’s (OMA) Out-of-Home (OOH) campaign, as part of the industry’s $1 million donation of free space to promote NMPW. T

he details of O’Reilly’s disappearance were widely promoted and shared with the community and media outlets across New South Wales (NSW) as part of the 2016 National Missing Persons Week (NMPW) campaign, which aims to highlight the issues and impacts surrounding missing persons.

Read more

Australia: More Growth For Out-of-Home In Third Quarter 2016

The Out-of-Home (OOH) industry posted an increase of 14.2 per cent on net media revenue year-on-year, ending the quarter with $185.5 million in net media revenue, up from $162.4 million* for the same time last year.

These results reflect ongoing growth experienced by the industry in 2016, following on from the all-time high media revenue growth at the end of 2015, when revenue increased by 17 per cent* over 2014.

Read more


South Africa: AMASA Joburg October forum - The Road to Outdoor

After launching the Gauteng Data to the industry last month, the Out of Home Measurement Council (OMC) will be presenting their new Roadside Outdoor Audience Data (ROAD), currency overview and methodology, Gauteng insights and the Quantum software, to AMASA members and friends.

The presentation will demonstrate the strategic value this new outdoor roadside currency will provide to OOH media owners, marketers and media planners.

Read more


Japan: MCDecaux awarded 20-year Tokyo advertising bus shelter contracts by Fuji Express and Tokyu Bus Corporation

JCDecaux SA has announced that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded the bus shelter advertising contracts by Tokyo bus operators Fuji Express and Tokyu Bus Corporation, for 20 years. The contracts cover the design, installation, maintenance and operation of advertising bus shelters, predominately in Tokyo, as well as in Yokohama and Kawasaki. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, but also tourists, specifically in the perspective of the 2020 Olympic and Paralympic Games. Read more